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18 Widener L.J. 249 (2008-2009)
The Rap on Clickwrap: How Procedural Unconscionability is Threatening the E-Commerce Marketplace

handle is hein.journals/wjpl18 and id is 251 raw text is: THE RAP ON CLICKWRAP: HOW PROCEDURAL
UNCONSCIONABILITY IS THREATENING THE
B-COMMERCE MARKETPLACE
Cory S. Winter*
TABLE OF CONTENTS
I.  Introduction  ............................................................................ 250
II.  B ackground  ........................................................................... 251
A. A Brief History of the Internet and E-Commerce .............. 251
B. The Internet's Economic Punch ......................................... 254
III.  U nconscionability  ................................................................ 260
A. Procedural Unconscionability Explained .......................... 260
B. Historical Overview of Procedural Unconscionability ..... 263
(i)  The  Com m on  Law  ......................................................... 263
(ii) Uniform Commercial Code Section 2-302 .................. 267
IV. Beyond Williams v. Walker-Thomas: How Courts Across the
Country Have Addressed Clickwrap Agreements through
Procedural Unconscionability ..................................................... 269
A. A Tale of Two Cases in the District Court for the Eastern
District of Pennsylvania: Bragg v. Linden Research, LLC and
F eldm an  v. G oogle .................................................................. 271
B. Competition: Procedural Unconscionability's Escape Hatch
................................................................................................. 2 7 8
C. The Importance of Notice and the Duty to Read .............. 282
V. Securing the Fortress: How Businesses Can Avoid the Pitfalls
of Procedural Unconscionability in Contracts Formed Over the
In tern et  ........................................................................................ 2 87
V I.  C onclusion  ........................................................................... 29 1
J.D. candidate, Widener University School of Law, Harrisburg,
Pennsylvania, expected graduation May 2009; B.A., James Madison University,
2006. I thank Professor Juliet Moringiello and Ms. Angie Davis for their
thoughtful constructive criticism and editorial guidance throughout the
development of this comment.

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