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21 Wake Forest J. Bus. & Intell. Prop. L. 395 (2020-2021)
With Eyes to See and Ears to Beer: Navigating Multisensory Intellectual Property Rights in the Craft Beer Industry

handle is hein.journals/wakfinp21 and id is 414 raw text is: WAKE FOREST JOURNAL OF BUSINESS
& INTELLECTUAL PROPERTY LAW
VOLUME 21                SUMMER 2021                NUMBER 4
WITH EYES TO SEE AND EARS TO BEER: NAVIGATING
MULTISENSORY INTELLECTUAL PROPERTY RIGHTS IN
THE CRAFT BEER INDUSTRY
Mark Edward Blankenship Jr.t
I. INTRODUCTION ............................................................. 397
II. SENSORY PHENOMENA AND SCIENTIFIC
BREAKTHROUGHS........................................................... 399
A. SOUND AND SMELL ................................................... 399
B. SOUND AND TASTE.................................................... 401
1. Taste and Musical Influence ....................................406
2. Taste and Pitch .........................................................407
3. Sound and Color ......................................................408
III. MULTISENSORY EXPERIMENTATION IN THE
CRAFT BEER INDUSTRY.................................................. 409
A. SONIC SEASONING AND THE CRAFT BEER
INDUSTRY.................................................................... 409
IV. SONIC SEASONING AND POTENTIAL
INTELLECTUAL PROPERTY PROTECTIONS ................... 410
A. COPYRIGHT LAW....................................................... 411
1. Copyrightable Subject Matter .................................412
2. Functionality ............................................................414
3. The Idea-Expression Dichotomy .............................416
B. TRADE SECRET LAW ................................................. 417
C. TRADEMARK LAW ..................................................... 418
1. Sound Marks ............................................................419
2. Taste Marks .............................................................420
t Associate, Ott Law Firm; LL.M. Candidate, Benjamin N. Cardozo School of
Law at Yeshiva University (2021); J. D., J. David Rosenberg College of Law at the
University of Kentucky (2019); B.A., Georgia Southern University (2015). I want to
thank Professors Brian L. Frye, Melynda Price, and Allison Connelly, Joseph A. Ott,
and my friends and family for their tremendous support. Additionally, I would like to
thank Professor Christopher Buccafussco for his feedback, and Professor Felix Wu for
his instruction in trademark law. Finally, I dedicate this paper to the Tourette Associate
of America.

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