11 Va. Sports & Ent. L.J. 222 (2011-2012)
This Tweet Sponsored By...: The Application of the New FTC Guides to the Social Media World of Professional Athletes

handle is hein.journals/virspelj11 and id is 224 raw text is: Article
This Tweet Sponsored by ... : The
Application of the New FTC Guides to the
Social Media World of Professional Athletes
Steve McKelvey*
James T. Masteralexis

I.
II.
Ill.
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V.
VI.

Introduction         ................................    ....... 223
Social Media and Athlete Endorsement Deals....... ................225
Overview of Federal Trade Commission Act and the Guides........... 230
Application of the Guides to Professional Athletes . ............ 237
Recommendations          ............................     ...... 243
Conclusion          ..................................    ...... 245

University of Massachusetts, Amherst.
Western New England College.

222

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