17 Vand. J. Ent. & Tech. L. 927 (2014-2015)
Who Is Reading Whom Now: Privacy in Education from Books to MOOCs

handle is hein.journals/vanep17 and id is 961 raw text is: 








  Who is Reading Whom Now: Privacy

  in   Education from Books to MOOCs

                         Jules Polonetsky*
                            Omer  Tene**

                            ABSTRACT

       The  arrival of new  technologies in schools and  classrooms
around  the nation has been  met with a mixture  of enthusiasm and
anxiety. Education   technologies (ed  tech) present  tremendous
opportunities: they allow schools to tailor programs  to individual
students; make  education more  collaborative and engaging through
social media,  gamification, and  interactive content; and facilitate
access to education for anyone with an Internet connection in remote
parts of the world. At the same time, the combination of enhanced data
collection with highly sensitive information about children and teens
presents grave privacy risks. Indeed, in a  recent report, the White
House  identified privacy in education as a flashpoint for big data
policy concerns.
       This Article is the most comprehensive  study to date of the
policy issues and privacy concerns arising from the surge of ed tech
innovation.  It surveys the burgeoning market  of ed tech solutions,
which  range from  free Android and  iPhone  apps to comprehensive
learning management  systems and digitized curricula delivered via the
Internet. It discusses the deployment of big data analytics by education
institutions to enhance   student  performance,  evaluate  teachers,
improve education techniques, customize programs, and better leverage
scarce resources to optimize education results.
       This Article seeks to untangle ed tech privacy concerns from the
broader  policy debates surrounding  standardization, the  Common
Core, longitudinal data systems, and the role of business in education.
It  unpacks  the  meaning   of commercial   data  uses  in schools,
distinguishing  between  behavioral  advertising  to children  and
providing comprehensive,  optimized education solutions to students,

   *     Jules Polonetsky is Co-chair and Executive Director of the Future of Privacy Forum.
   **    Omer Tene is a Senior Fellow at the Future of Privacy Forum.
         The authors would like to thank Kelsey Finch and Joe Jerome for their excellent
assistance with research and drafting.
                                927

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