20 U.C. Davis Bus. L.J. 137 (2019-2020)
The GDPR's Lose-Lose Dilemma: Minimal Benefits to Data Privacy & Significant Burdens on Business

handle is hein.journals/ucdbulj20 and id is 149 raw text is: 






             THE GDPR's LOSE-LOSE DILEMMA:
   MINIMAL BENEFITS TO DATA PRIVACY & SIGNIFICANT
                     BURDENS ON BUSINESS

                            SARAH SHYY*


                         TABLE OF CONTENTS

IN TRO  D U CTION    ....................................................................................................  137
I. THE LACK OF ONLINE DATA PRIVACY ............................................................. 141
     A. What is Online Data Collection? ........................................................ 141
     B. Online Data Privacy Protection in the U.S .......................................... 142
     C. Problems with Online Data Collection ................................................ 144
         1. L ack  of  N otice  ...............................................................................  144
         2. M isuse   of  D ata  ..............................................................................  146
         3. Security   Issues   ..............................................................................  147
II. THE EUROPEAN UNION'S GENERAL DATA PROTECTION REGULATION ............ 148
     A. Why was the GDPR            implemented? .................................................... 149
     B. Overview       of the GDPR ....................................................................... 150
         1. T erritorial  Scope    ...........................................................................  15 1
         2. Strict Processing Requirements .................................................... 151
         3. D  ata  Subject   R ights ....................................................................... 153
         4. D  ata  Security  .................................................................................  154
         5. A  ccountability    ...............................................................................  155
         6. Small Businesses &         GDPR      Compliance ....................................... 155
III. THE GDPR &        A COMPARATIVE FRAMEWORK ................................................ 156
IV. A COMPARISON OF THE GDPR's IMPACT ...................................................... 157
     A. Minimal Benefit to Consumer Privacy ............................................... 157
     B. The Burden on Small Businesses ........................................................ 159
     C. The CCPA        &   Small Business Owners ................................................ 162
     D. The Burdens Outweigh the Benefits ................................................... 163
V. THE GDPR's LOSE-LOSE DWEMMA ............................................................... 163
C ON CLU  SION    .......................................................................................................  164


                            INTRODUCTION

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