20 U.C. Davis Bus. L.J. 137 (2019-2020)
The GDPR's Lose-Lose Dilemma: Minimal Benefits to Data Privacy & Significant Burdens on Business

handle is hein.journals/ucdbulj20 and id is 149 raw text is: THE GDPR's LOSE-LOSE DILEMMA: MINIMAL BENEFITS TO DATA PRIVACY & SIGNIFICANT BURDENS ON BUSINESS SARAH SHYY* TABLE OF CONTENTS IN TRO D U CTION .................................................................................................... 137 I. THE LACK OF ONLINE DATA PRIVACY ............................................................. 141 A. What is Online Data Collection? ........................................................ 141 B. Online Data Privacy Protection in the U.S .......................................... 142 C. Problems with Online Data Collection ................................................ 144 1. L ack of N otice ............................................................................... 144 2. M isuse of D ata .............................................................................. 146 3. Security Issues .............................................................................. 147 II. THE EUROPEAN UNION'S GENERAL DATA PROTECTION REGULATION ............ 148 A. Why was the GDPR implemented? .................................................... 149 B. Overview of the GDPR ....................................................................... 150 1. T erritorial Scope ........................................................................... 15 1 2. Strict Processing Requirements .................................................... 151 3. D ata Subject R ights ....................................................................... 153 4. D ata Security ................................................................................. 154 5. A ccountability ............................................................................... 155 6. Small Businesses & GDPR Compliance ....................................... 155 III. THE GDPR & A COMPARATIVE FRAMEWORK ................................................ 156 IV. A COMPARISON OF THE GDPR's IMPACT ...................................................... 157 A. Minimal Benefit to Consumer Privacy ............................................... 157 B. The Burden on Small Businesses ........................................................ 159 C. The CCPA & Small Business Owners ................................................ 162 D. The Burdens Outweigh the Benefits ................................................... 163 V. THE GDPR's LOSE-LOSE DWEMMA ............................................................... 163 C ON CLU SION ....................................................................................................... 164 INTRODUCTION For each of its billions of users, Google collects every search query and website visited using Google Search; every location visited in Google Maps; every

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