48 U.B.C. L. Rev. 257 (2015)
Examining the websites of Canada's Top Sex Crime Lawyers: The Ethical Parameters of Online Commercial Expression by the Criminal Defence Bar

handle is hein.journals/ubclr48 and id is 273 raw text is: 









ARTICLES


  EXAMINING THE WEBSITES OF CANADA'S TOP SEX
  CRIME LAWYERS: THE ETHICAL PARAMETERS OF
       ONLINE COMMERCIAL EXPRESSION BY THE
                   CRIMINAL DEFENCE BAR

                          ELAINE CRAIGI





I.  EXAMINING THE WEBSITES OF CRIMINAL
    DEFENCE LAWYERS

 David  Luban  suggests that [l]awyers are the primary administrators of
 the rule of law, the point of contact between citizens and their legal
 system. For many  citizens the portal for that point of contact will be
 the Internet-the  law firm websites that they find when first confronted
 with  the need to hire a lawyer.2 Particularly for those seeking criminal



     Assistant Professor, Schulich School of Law. Thank you to my colleagues Jocelyn
     Downie, Vaughan Black, Constance Backhouse, Steve Coughlan, Beth Symes, David
     Tanovich, Janine Benedet, Alice Woolley, Richard Devlin, and Elizabeth Sheehy for
     their support and comments on earlier drafts. Thank you to the anonymous peer
     reviewers at UBC Law Review and thank you to Joanna Schoepp for research
     assistance. The author gratefully acknowledges the support of an Insight Grant from
     the Social Sciences and Humanities Research Council.
  1  David Luban, Legal Ethics and Human Dignity (Cambridge, UK: Cambridge
     University Press, 2007) at 1.
 2   See BTI Consulting Group, BTI's How Clients Hire: The Role of Legal Directories
     and Online Lawyer Profiles (LexisNexis, 2011), online: <www.bticonsulting.com>
     (finding that in-house corporate lawyers seeking outside counsel rely heavily on
     lawyers' online profiles and social media sites). The rising importance of a law firm's
     web-based presence is evidenced by the number of professional articles discussing law
     firm websites and marketing. See e.g. Raymond T Lee, How Can You Make Your
     Law Firm Website More Effective? (15 August 2003) 23:14 Lawyers Weekly 9;

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