15 St. Thomas L. Rev. 727 (2002-2003)
The Great Cookie Caper: Internet Privacy and Target Marketing at Home and Abroad

handle is hein.journals/stlr15 and id is 737 raw text is: THE GREAT COOKIE CAPER: INTERNET
PRIVACY AND TARGET MARKETING
AT HOME AND ABROAD
JASON A. KOTZKER*
TABLE OF CONTENTS
I.  Introduction    .......................................................................................... 728
II. The Game: E-Consumers are Entitled to Privacy Protection ............... 729
A.    U.S. Constitutional Guarantees .................................................... 730
B.    U.S. Supreme Court Caselaw ....................................................... 731
C.    Common Law Privacy Torts ........................................................ 732
HI.   Getting Personal: Surfers' Privacy is Violated by Dissemination of
Personal Inform     ation ............................................................................ 733
A.    Cookie Technology &          The Collection of Information ................. 733
B .   Targeted    M  arketing   ...................................................................... 734
C .   In  re  D oubleC  lick, Inc .................................................................. 734
IV.    Industry    Self-Regulation      Does Not Adequately            Protect Privacy
R ig hts  ................................................................................................... 7 3 8
A.    The Network Advertising Initiative .............................................. 738
B.    The Platform      for Privacy Preferences Project .............................. 741
C.    The American Civil Liberties Union ............................................ 743
V.   The Debate Over Future Regulation .................................................... 745
VI.   The European Union Model ................................................................. 747
A.    Data Protection History in Europe ............................................... 747
B.    The European Union Data Protection Directive ........................... 749
C.    Third-Country Coverage &           the Safe Harbor ................................ 752
V II.   EU  -U S  Interaction   ............................................................................... 754
V III.   Results   and  C onclusions    ...................................................................... 755

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