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2022 Rev. Universitara Sociologie 254 (2022)
Prestige Making Techniques. The Case of Elena Ceausescu

handle is hein.journals/rvusoclge2022 and id is 832 raw text is: Revista Universitard de Sociologie -Year XVIII, Issue 3/2022 PRESTIGE MAKING TECHNIQUES. THE CASE OF ELENA CEAU ESCU Lavinia BETEA1, Vlad Ovidiu CIOACAz 'Professor PhD, Aurel Vlaicu University of Arad (Romania), E-mail: lbetea(ayahoocom 2PhD Student, University of Craiova, Doctoral School of Social Sciences and Humanities (Romania), E-mail: cioacavladovidiuev gmai1.com Abstract. Romania illustrates the theme of famous women with Elena Ceauyescu, the wife of the former communist leader Nicolae Ceauyescui. Despite graduating the primary school with difficulty, she managed to be praised as a politician and renowned scientist. She was also the woman with the highest position in the official hierarchy of a communist state. Moreover, she remains the only woman representative sentenced to death and executed in national history. How was that possible? The socio-political context and the prestige manufacturing techniques through which the representation of a worldwide personality was built for Elena Ceauyescu will be further analyzed in this article. Keywords: ideology, propaganda, social representations, communism, famous women. 1. Final outcome Let's start with the end. Until December 22, 1989, the day they left the seat of power besieged by protesters, the Ceausescus had been the object of an unprecedented cult of personality. Nicolae Ceausescu held, mainly, the functions of general secretary of the single party, president of Romania, supreme commander of the armed forces and president of the Front of Socialist Unity and Democracy2. The following titles and positions were noted in his wife's CV: academician; member in the small center of power - Permanent Bureau of the Executive Political Committee (ExPC) of the Central Committee of the Romanian Communist Party (CC of the RCP); first Deputy Prime Minister of the Government; member of the country's legislative forum; president of the National Council for Science and Technology (NCST); president of the Scientific Council of the Central Institute of Chemistry (CEICHEM). However, above all she was the head of the party's executive committee. She was the COMRADE, as her husband himself called her, his direct correspondent. She was the second office for the dignitaries in the front line of power, complementary to the first office - her husband's office. Following the rebel that broke out in December 1989, in the context of the economic crisis in the 80s and the changes in the communist camp caused by the reforms on the perestroika model, the Ceausescus fled with a helicopter landed on the roof of the CC headquarters. In the next three days, Romania experienced the unique phenomenon of a live revolution, due to the manipulations applied, mainly through the only national television station. The citizens were informed that mysterious armies of terrorists were fighting on the side of horrible dictators, resulting in countless casualties. Disconnected from the information on the evolution of the political situation in the country, the Ceausescus were captive in the military garrison in Targoviste. The newly installed power instituted an Exceptional Military Court to judge them. On December 25, 1989, after a trial on the Stalinist ' Nicolae Ceausescu (1918-1989), initial profession: shoemaker. Illegalist communist since 1936. He spent over 6 and a half years in prisons and camps for adhering to communism. Member of the leadership since 1945 and party leader (1965-1989). In 1969 he also took the position of head of state. Then, in 1974 he declared himself as President of Romania, created for this purpose. 2 The Front of Democracy and Socialist Unity was the organization which included all the other citizens of Romania, starting the age of 4, through trade unions, religious unions, creation unions and other organizations under the leadership of the Communist Party. 254

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