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6 Res. & Sci. Today 108 (2013)
Enhancing Organizational Socialization through the Player Journey

handle is hein.journals/rescito6 and id is 108 raw text is: Research and Science Today No. 2(6)/20 13

ENHANCING ORGANIZATIONAL SOCIALIZATION
THROUGH THE PLAYER JOURNEY
Valentin DOROGAN'
Tudor MIC2
ABSTRACT:
ORGANIZATIONAL SOCIALIZATION IS A VERY IMPORTANT PROCESS OF ORGANIZATIONAL
COMMUNICATION THAT HAS PROFOUND IMPACT ON BOTH THE EFFICIENCY OF THE
ORGANIZATION AND THE WELLBEING OF ITS MEMBERS. IN THIS PAPER WE TAKE A LOOK AT THE
MAIN ELEMENTS OF ORGANIZATIONAL SOCIALIZATION, AT WHAT VIDEO GAMES USE AS
EQUIVALENT FOR ORGANIZATIONAL SOCIALIZATION, THE PLAYER JOURNEY, AND AT WHAT
MAKES A GAME FUN. WE TRY TO IDENTIFY THE MOST USED GAME MECHANICS IN THE
IMPLEMENTATION OF THE PLAYER JOURNEY BY STUDYING SOME OF THE BEST VIDEO GAMES ON
THE MARKET. WE APPLY INTERPRETIVE RESEARCH ON DATA COLLECTED FORM 60 VIDEO GAMES
BY OBSERVING THE IMPLEMENTATION OF SPECIFIC GAME MECHANICS AND TYPES OF FUN
THROUGHOUT THE PHASES OF THE PLAYER JOURNEY WE IDENTIFY THE MAIN ASPECTS THAT
MAKE A SUCCESSFUL PLAYER JOURNEY AND USE THEM TO PROPOSE A STARTING POINT IN
CREATING PRINCIPLES FOR ENHANCING THE EFFICIENCY OF ORGANIZATIONAL SOCIALIZATION.
KEY WORDS: ORGANIZATIONAL SOCIALIZATION, THE PLAYER JOURNEY, GAME MECHANICS,
WORK, MOTIVATION
INTRODUCTION
Society nowadays is becoming more mobile than in the past and this particular
characteristic changes a lot of the ongoing dynamics between different social aspects. One
such change is in the way we choose and change our professional career. These days it is not
uncommon to choose one job just to realize it doesn't fulfill our personal desires and thus
leading to a search for a different job. With the start of each job the new employee has to
adapt to the specifics of the hiring organization. This process is known as organizational
socialization and is defined as the process by which an individual comes to appreciate the
values, abilities, expected behaviors, and social knowledge essential for assuming an
organizational role and for participating as an organizational member3. The success of this
process directly determines the speed at which the newcomer becomes a full member and his
1 Conf. Dr., Moldova State University, Republic of Moldova, valentin.zaha@gmail.com
2 Phd student, Moldova State University, Republic of Moldova, tudormic @yahoo.com
3 Meryl R. Louis, Surprise and sense making: what newcomers experience in entering unfamiliar
organizational settings, Administrative Science Quarterly 25 (1980): 229-30

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