No. 196 Managing Intell. Prop. 1 (February 2010)

handle is hein.journals/manintpr196 and id is 1 raw text is: COTNS  SERUR O21

Managing
Intellectual INCORPORATING    ASIA
WWW.MANAGINGIP.COM
Property       FEBRUARY 2010 ISSUE 196

CHINA
20 Fighting fakes
Anti-counterfeiting programmes can be costly. Are they worth it? This article provides a
formula to ensure that you save more than you spend. Hans Joachim Fuchs and Shuqin
Zhao
CANADA
24   Honesty pays
Canada's Federal Court has imposed higher obligations of candour on patent applicants in
the country. This is how the rules will work in practice. Shonagh McVean and Nathaniel
Lipkus
INTERNATIONAL
27   Franchise expansion
Franchising is an attractive model for many businesses that lack the capital or local know-
how to grow organically. Learning how to navigate rules and regulations is key to success.
Mark Abell
INTERNATIONAL
108 Advertising law
Businesses often want to compare their goods or services to those of their rivals. But
how far can you go? Managing IP invited lawyers in five of the world's most important
emerging markets to explain the rules on comparative advertising in their jurisdictions.

'p

GOING IT ALONE
158 Iwo6rkf fr a small company
that wants to expand overseas. Do
we really need a lawyer to register
our trade marks?
20 I Counting the costs

CONTENTS CONTINUED OVERLLAF

WWW MANAGINGIP.COM FEBRUARY 201011

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