No. 192 Managing Intell. Prop. 1 (September 2009)

handle is hein.journals/manintpr192 and id is 1 raw text is: Managing
Intellectual
Property

INCORPORATING IPASIA
WWW.MANAGINGIP.COM
SEPTEMBER 2009 ISSUE 192

INTERNATIONAL
40 I Make your voice heard
As intellectual property issues rise up the political agenda, IP
owners and their legal representatives have more opportunity
than ever to influence the debate. Here's how to do it.
Emma Barraclough and Eileen McDermott
PLUS
42 I Hot topics: lessons for IP lobbyists
47 I Avoid a PR disaster in Asia

JAPAN
22  Re-shaping the law
Japan has liberalised its regime on non-traditional trade marks. This guide shows how to
get your application accepted. Hiromichi Aoki
INTERNATIONAL
26  Company name clash
Correspondents in six jurisdictions explain what action you can take against company
owners who have appropriated your trade mark in Managing IP's monthly Q&A guide
US
36 Distressed assets
As the economy falters, opportunities grow for companies to bag themselves a brand bar-
gain from a rival in financial difficulties. Make sure you minimise the risks when buying a
distressed brand. Sarah Anne Keefe
EUROPE
50   Moving target
Fluid trade marks can revive a flagging corporate image. But it is essential that you
protect your rights. This article explains how to do so in Europe. Flip Petillion and
Cedric Vanleenhove
INTERNATIONAL
54   Greenbusiness methods
More applicants than ever are applying for patents for so-called green business methods
just as the US tightens its rules on patentability. Here are some tips for drafting patents in
the post-Bi/ski era. Joseph Helmsen and Ritu Singh

'p

COPYCAT CONCERNS
126 How can we stop a
supermarket from selling own-
brand products that look like ours?
22 I Japan in the spotlight

CONTENTS CONTINUED OVERLEAF > > >

WWW. MANAGINGIP.COM SEPTEMBER 200911

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