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No. 189 Managing Intell. Prop. 1 (May 2009)

handle is hein.journals/manintpr189 and id is 1 raw text is: INTERNATIONAL
34 I Trade mark visionaries
Managing IP asked readers to nominate the most dynamic in-
house trade mark counsel worldwide. The 10 figures profiled in
this issue represent all aspects of trade mark work, from pros-
ecution to policy-making and enforcement to licensing. They
come from eight countries and work in industries as diverse
as finance, sportswear, beverages, skincare, pharmaceuticals
and the internet. Find out who they are, and what drives them.
34 I Inside a trade mark manager's mind

22 1The boss as brand
How do you cope when your CEO is a brand in his or her own right? There are great benefits,               2
but also potential problems. David Stone and Sarah Bailey
261; Bang for your buck
How to obtain effective patent protection with a limited budget in Asia. Gladys Mirandah       J
and David Reed
UNITED STATES                                                              INTA ANNUAL MEETING
30   Green light                                                            146  How can I make the most of
Environmental branding is sweeping the USPTO. But making green claims in your trade  the INTA Annual Meeting?
marks means overcoming several hurdles. Meredith Wilkes                     46 I Customs control
46   The Customs solution                                                                                i
Customs can be your best friend in Japan, as more and more brand owners are finding
out. Yasuhito Suzuki
50YSurvey: design rights                                                             ---
Design rights can improve your brand protection strategy. Correspondents examine
protection in China, Europe, Japan, Korea, Switzerland and the US                                   South Korea
561 Advertising answers    -----Other countries
In these cost-conscious times, many advertisers are becoming more aggressive. And, in  50 I Designs on IP
many countries, you don't have to go to court to stop them
921 Beware injunction clauses                 -
Contracts containing injunction clauses are not as solid as you might think. Frederick A
Brodie and Nathan R Smith
95   Parallel problems
Parallel imports are a growing concern in Korea. Here's how to tackle them. Young-Hill Liew
97   EU case law reviewed
Europe's trade mark courts have been addressing issues including parody, dilution and
distinctiveness in the past year, with important lessons for brand owners. Joel Barry


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