No. 188 Managing Intell. Prop. 1 (April 2009)

handle is hein.journals/manintpr188 and id is 1 raw text is: COTNS0PI 2009

INCORPORATING IPASIA
WWW.MANAGINGIP.COM
APRIL 2009 ISSUE 188

IN I I-NAI IUNAL
341 Competition questions
IP rights are being targeted by competition authorities more than
ever before, with the pharmaceutical and high-tech industries under
particular scrutiny. The result is that many IP-rich companies are
getting nervous that they could be hit with fines - or worse.
Managing IP reviews the latest developments worldwide. James
Nurton, Eileen McDermott and Peter Oilier
PLUS
35  Competition law emerges in China
361 FTC cracks down
38  Collecting society targeted in Japan
401 Pharma industry reacts to EU enquiry
41 1 Korea follows suit
INTERNATIONAL
247 The OPH i n p r actfi ce-___  --------
The patent prosecution highway promises to make filing patents cheaper and quicker, and
now extends to many of the world's biggest patent offices. But is it delivering benefits in prac-
tice and how can you make the most of it? John M Carson, Alan Kessler and Hugh Dunlop
ASIA-PACIFIC
30-  The - f uure - of -secu r-itis a'ti, o n --   ------------
The credit crunch does not mean the end for securitisation of IP rights. Indeed, it could be
poised to take off in Asia, thanks to benign regulatory regimes and the flexibility provided
by Islamic finance. Stanley Lai
INTERNATIONAL
44   Salvage your rights
When companies face insolvency, some of their most valuable assets can be neglected.
Insolvency practitioners, lenders and other businesses should pay more attention to the IP
rights. Eifion Morris and Lucy Harrold
LATIN AMERICA
48   Roundtable on patent strategies
Delays, inconsistency and inexperience pose challenges when protecting and enforcing
patents in Latin America. Practitioners from four countries and WIPO provide some tips.
Plus: the view from Eli Lilly. Eileen McDermott
INTERNATIONAL
56   Fix your broken structures
Too often IP is not taken seriously in organisations because of inappropriate corporate
structures. It's time for new management cultures and possibly new types of personality,
too. Andrew Watson and Jordan Hatcher
UNITED STATES
76   Make  hemost -of-the ITC
Overseas companies increasingly find themselves before the US International Trade
Commission. If they do, they need to know how to meet the domestic industry require-
ment. Barry J Herman and Eric W Schweibenz

HP
ADVERTISING ONLINE
134 Should we embrace viral
marketing?
24 1 Patent routes
*    ...    .. OY
SIf m m ll... ........   ................... . ...

56 I Colour energies

CONTENTS CONTINUED OVERLEAF > > >

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