No. 186 Managing Intell. Prop. 1 (February 2009)

handle is hein.journals/manintpr186 and id is 1 raw text is: Managing
Intellectual
Property

INCORPORATING !P ASIA
1WW. MANAGINGI P.COM
FEBRUARY 2009 ISSUE 186

INILRNAIIONAL
22     SIPO's Tian        Lipu speaks
With soaring numbers of patent applications, the publica-
tion of a National IP Strategy and the implementation of
fundamental amendments to the Patent Law, 2009 is set
to be a landmark year for China's State Intellectual
Property Office. In an exclusive interview with Managing
IP, commissioner Tian Lipu explains how SIPO is manag-
ing growth, what Chinese companies need to learn, and
why overseas investors should not worry about protection
in the country. Janice Qu and Peter Oilier
PLUS
22 The National IP Strategy explained
24 SIPO's rapid evolution
25-26 China's patent boom in numbers

IF ATU                                                      I

EUROPE
28 Dilution defined
In its decision over the Intel trade mark, the ECJ provided some guidance on dilution in Europe.
But its decision appears to restrict owners of famous marks. Felicity Hide and Birgit Clark
EUROPE/UNITED STATES
32 1Continental divide
Courts in the US and Europe have reached different conclusions when asked whether
Google's thumbnail images infringe copyright. Here's why. Emily Kirsch and Alexander Klett
EUROPE
36 iThe shape of success
Despite the availability of trade marks for shapes in the EU, many brand owners have
struggled to protect their products and packaging. A look at successful - and unsuccessful
- examples shows how to get protection. Mark Shillito and Heather Newton
UNITED STATES
42   Don't let juries get you down
Juries favour plaintiffs in patent infringement cases in the US. That's a fact. But it doesn't
mean there's nothing that defendants can do about it. Chuck Kauffman and Casey Anderson
CHINA
...46  K 2,eep trade secrets saf[e
Contrary to popular perceptions, it is possible to stop your trade secrets walking out of
the factory door in China. Taking early precautions and using the Anti-Unfair Competition
Law is the answer. Daniel Plane
RUSSIA
49 i Over to you
Enforcement authorities in Russia will help you prosecute trade mark infringers, but when
it comes to calculating damages you're on your own. Understanding the options available
is therefore essential. Daria Ermolina and Nikita Rodionov

22 China in numbers

40,000

*.- Domestic

30,000
20,000
10,000
36  Shaping up
I shape
registra tions
The Coca-Cola bottle
Stand mixers Kitche
UK High Court)     ihrpool
A bottle with -a spi-ral sha  n
(Weldbrau GmbH)     ped neck
heagonS  CI
CONTENTS CONTINUED OVERLEAF>>>

WWWMANAGINGIP.COM FEBRUARY 200911

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