No. 184 Managing Intell. Prop. 1 (2008)

handle is hein.journals/manintpr184 and id is 1 raw text is: 




Managi8ng
Intellectual INCORPORATING IPASIA
Property WW WMANAGING I P.COM
                   NOVEMBER 2008 ISSUE 184


INIERNAIIONAL
34      Ways to beat the

credit crunch


Budgets are under pressure and businesses the world over
are rethinking strategies. There are already signs that the
economic downturn is leading to fewer trade mark appli-
cations being filed. In this guide, we look at what brand
owners can do to cut costs, maximise revenues
and make sure brands are doing their bit for
the bottom line. Stephen Mulrenan

PLUS
36  Threat from counter-
   feiting increases
38   How the OHIM fee
   deal was done
40 Lessons from Japan's
   economic crisis



CHINA                                                                      31 Novel marks in Asia
26   Design debate
Forty years after it was created, it is time for the Locarno classification system to be
updated. A Working Party is to do just that. David Stone
EUROPE
28 The PHOSITA flop
Inconsistent understanding of who is the person having ordinary skill in the art leads to
bad patents. It's time for more predictability. Marian Underweiser
INDIA
31 A welcome sound
Yahoo's registration of a sound mark in India this year is good news for owners of non-tra-
ditional marks. But challenges in registration remain. Ranjan Narula and Rachna Bakhru


UNTED STATES
54 1 The litigation alternative
Trade dress disputes can be highly subjective and unpredictable, and case law is inconsis-
tent. That makes mediation particularly effective. Richard Posell
UNTED STATES
5 8  D on't g o gr-ey ove-rgrey g6od s
Case law on grey market goods is sparse in the US. Don't worry: here are some practical
strategies to help rights owners combat them. Ronald Dove and Hope Hamilton


CONTENTS CONTINUED OVERLEAF>>>


WWW.MANAGINGIP.COM NOVEMBER 2008 11

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