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No. 182 Managing Intell. Prop. 1 (2008)

handle is hein.journals/manintpr182 and id is 1 raw text is: 

Intell c al

40 1 Green revolution

This year, for politicians and business people,
green is the colour. But tackling climate
change means developing new, cleaner,
technologies - which will require innovative
patent strategies. The question is: will it
also demand new thinking about the
patent system, compulsory licensing and
the role of prizes for innovation?
James Nurton

43   Tips on green branding
44   How to win clean tech contests
46   Corporate IP strategies analysed
48   All about the Green IP Award

A *

29   Forum shopping in focus
US federal district courts have local rules and procedures that gov-
ern patent cases, and there are atso differences in the speed of t he
docket and the expertise of the judges. We asked practitioners in five
busy jur sldictions to address the key questions rights owners~ have.

30 Your guide
to litigation a t t he
International Th a de
Comm r issi on

29District court guide

            T6 A nVWARE
            1 :Ag1r       J7C77oieol,

36   Control your brand
Using foreign manufacturers means you risk losing control of the quality of your branded
products. Here's how to avoid that threat. Oliver Herzfeld and Richard Bergovoy

49   Digital dangers
More and more IP owners are investing in digital distribution but want to sidestep the
problems the music industry faced. There are five main lessons to learn. Mark Harding

53 IFBe prepared
Markman hearings are the most important pre-trial event in US patent litigation. To
achieve success, you need to plan your strategy early. Andrew Platnicia

56 Bolar bingo
Harmonising the law on clinical trials in Europe has been good news for generic
producers, but less so for the research-based industry. Now the ECJ may be needed to
bring clarity and consistency. Marina Barnden

43, Green trade marks


                SEPTEMBER 2008

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