No. 182 Managing Intell. Prop. 1 (2008)

handle is hein.journals/manintpr182 and id is 1 raw text is: 




Managing
Intell c al
Property


IN ILNATIUNAL
40 1 Green revolution

This year, for politicians and business people,
green is the colour. But tackling climate
change means developing new, cleaner,
technologies - which will require innovative
patent strategies. The question is: will it
also demand new thinking about the
patent system, compulsory licensing and
the role of prizes for innovation?
James Nurton

PLUS
43   Tips on green branding
44   How to win clean tech contests
46   Corporate IP strategies analysed
48   All about the Green IP Award


A *


UJNITED STATES
29   Forum shopping in focus
US federal district courts have local rules and procedures that gov-
ern patent cases, and there are atso differences in the speed of t he
docket and the expertise of the judges. We asked practitioners in five
busy jur sldictions to address the key questions rights owners~ have.


PLtJS
30 Your guide
to litigation a t t he
International Th a de
Comm r issi on


29District court guide



            T6 A nVWARE
            1 :Ag1r       J7C77oieol,


INTERNATIONAL
36   Control your brand
Using foreign manufacturers means you risk losing control of the quality of your branded
products. Here's how to avoid that threat. Oliver Herzfeld and Richard Bergovoy

INTERNATIONAL
49   Digital dangers
More and more IP owners are investing in digital distribution but want to sidestep the
problems the music industry faced. There are five main lessons to learn. Mark Harding

UNITED STATES
53 IFBe prepared
Markman hearings are the most important pre-trial event in US patent litigation. To
achieve success, you need to plan your strategy early. Andrew Platnicia

EUROPE
56 Bolar bingo
Harmonising the law on clinical trials in Europe has been good news for generic
producers, but less so for the research-based industry. Now the ECJ may be needed to
bring clarity and consistency. Marina Barnden


43, Green trade marks














CONTENTS CONTINUED OVERLEAF > > >

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                SEPTEMBER 2008

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