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No. 179 Managing Intell. Prop. 1 (2008)

handle is hein.journals/manintpr179 and id is 1 raw text is: CONTETS: MYsa:


Incorporating IP Asia
Issue 179

Courts around the world are dealing with cutting- 1f 1
edge trade mark issues ranging from the liability of 0
third parties to tackle counterfeits to the use of
keywords by internet search engines and the ability of rights
owners to pursue infringers in the virtual world. Emma
Barraclough, Eileen McDermott and Peter Oilier profile 10 cases
that are shaping the future of trade mark law.

Photos of the vic-
tors at Managing
IP's annual global
awards ceremony
in London and the
magazine's inaugu-
ral North America
awards dinner in
Washington DC

U           a
First-to-file                              40
China's trade mark rules mean that IP entrepreneurs
are making money from registering your trade mark
rights before you do. This is how you can stop them.
Catherine Sun
Branding tactics                           44
T he legal department wants marks to be
used consistently while the marketing
team wants to keep the brand fresh.
Here's how to protect fluid marks and
keep everybody happy. Lisa Pearson
Testing times                              85
Six months ago the UK IP Office stopped examining
trade marks on relative grounds. This is what the
change means for your prosecution strategy. Jonathan
Radcliffe and Eesheta Shah
Wiki world                                 101
Wikipedia is a user-generated internet phe-
nomenon that has given millions of people
easy access to a mass of information. That is
a good thing. But is it so good when people
write about your trade marks? Joshua Jarvis
IP index                                  104
Law firm Taylor Wessing reveals the findings of a new
index that rates levels of IP protection around the
world. Roland Mallinson
Costly business                            110
The EU enforcement directive introduced
provisions to harmonize rules on recover-
ing litigation costs in Europe. But how
has it been implemented by member
states? Zeeger Vink
ECJ in the spotlight                       114
The EU's highest court is considering a series of impor-
tant trade mark cases. This is a guide to what is at
stake for IP owners. Emmy Hunt and Leone Kemp
Web seminar
How to survive the ITC                      32
At a recent web seminar organized in conjunction with
Finnegan Henderson, two private practitioners, an in-
house lawyer and an attorney at the International
Trade Commission explained how plaintiffs and defen-
dants can navigate their way around the rules.
Web seminar
Fight fakes in China                        32
Greenberg Traurig and Managing IP held a web semi-
nar in March to discuss the most effective techniques to
fight counterfeiting in China.
May 2008

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