24 Loy. Consumer L. Rev. 105 (2011-2012)
McTorts: The Social and Legal Impact of McDonald's Role in Tort Suits

handle is hein.journals/lyclr24 and id is 109 raw text is: McToRTS: THE SOCIAL AND LEGAL
IMPACT OF MCDONALD'S ROLE IN TORT
SUITS -
Professor Caroline Forell *
[W]hat makes us cringe when we hear about a four-hundred-
pound man suing McDonald's[?]
We do it all for you.
--- McDonald's commercial jingle
INTRODUCTION
M cDonald's is not just a fast food corporation. Around the world
the Golden ArcheS2 and the prefix Mc3 epitomize what is
Clayton R. Hess Professor of Law, University of Oregon School of Law. I
benefited from my colleagues' comments when I presented a version of this article
at a session of the University of Oregon School of Law's Academic Flash Mob.
Thanks to Dorothy Kim, Ben Dore, Jen Costa and Morgan West for their excellent
research assistance and to Ellen Range for her helpful input on an earlier draft.
1 Adam Benforado, Jon Hanson & David Yosifon, Broken Scales: Obesity and
Justice in America, 53 EMORY L.J. 1645, 1654 (2004).
2 According to Eric Schlosser, [t]he Golden Arches are now more widely
recognized than the Christian cross. ERIC SCHLOSSER, FAST FOOD NATION: THE
DARK SIDE OF THE ALL-AMERICAN MEAL 5 (Harper Perennial 2005) (2001).
3 McCafe, McFrankenstein, McJobs, McKids, McLibel, McMansions,
McMuffins, McTorts, McWorld, McLawsuits, McNuggets-whenever 'Mc' is
used in front of a common word, McDonald's, or something it symbolizes, is the
reference point. In the pamphlet that led to the libel suit, dubbed 'McLibel,' the
accusations were stated starkly: McDollars, McGreedy, McCancer, McMurder,
McDisease, McProfits, McDeadly, McHunger, McRipoff, McTorture, McWasteful,
McGarbage. Tom Kuntz, Word for Word/The McLibel Trial; Your Lordship, They
Both Think They Have a Legitimate Beef N.Y. TIMES, Aug. 6, 1995,
http://www.nytimes.com/1995/08/06/weekinreview/word-for-word-mclibel-trial-
your-lordship-they-both-think-they-have-legitimate.html?src=pm. In Quality Inn
Int'l, Inc. v. McDonald's Corp., 695 F. Supp. 198 (D. Md. 1988), where Quality

105

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