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3 Law Innovation & Tech. 1 (2011)

handle is hein.journals/linovte3 and id is 1 raw text is: Can We Employ Design-Based Regulation
While Avoiding Brave New Worid.
Karen Yeung *
... there's always soma to calm your anger, to reconcile you to your enemies, to i
patient and long-suffering. In the past you could only accomplish these things by
great effort and after years of hard moral training. Now, you swallow two or three hall
tablets, and there you are. Anybody can be virtuous now. You can carry at least
mortality about in a bottle. Christianity without tears-that's what soma is.
Mustapha Mond, Resident Controller for Wester
(Aldous Huxley, Brave New Worl
INTRODUCTION
Aldous Huxley's Brave New World has been aptly described as 'one of t'
philosophical thought experiments',' depicting a world in which people at
designed and shaped by their rulers, utterly lacking in individual creativity atl
relationships and pleasures are shallow and superficial. Given the accelerating pal
scientific knowledge, the technological mastery employed by the rulers in Br
World now seems far from fanciful. Indeed, one of the greatest attractions of
technology to tackle social problems lies in its potential to achieve its beh
objectives with 100 per cent effectiveness and in circumstances where desig:
enforcing so that no human intermediation is required to secure compliance
desired standards. 2 Why bother with human station attendants to ensure that pa

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