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2 Lentera Hukum 1 (2015)

handle is hein.journals/lenth2 and id is 1 raw text is: 


Lentera Huhum, Volume 2 Issue 1 (2015), pp. 1-11
ISSN 2355-4673 (Print) 2621-3710 (Online)
https://doi.org/10.19184/ ejlh.v2i1.16193
Published by the University of Jember, Indonesia
Available online 21July 2015




Rekonstruksi Pendistribusian Produk UMKM Guna Percepatan

Daya Saing Menuju Masyarakat Ekonomi ASEAN




Alifatul Fikriyah
University  of Jember, Indonesia
alifatulfikriyah@gmail.com

Dimas   Bagus  Santoso
University  of Jember, Indonesia
dimasbagussantoso@gmail.com

Jamilatus  Sholihah
University  of Jember, Indonesia
jamilatussholihah@gmail.com

ABSTRACT
Micro, Small, and Medium Enterprises (MSMEs) are a form of business consisting of micro, small and
medium  enterprises. The state is to increase national economic development by optimizing the existence
of M SM Es as local businesses. UM KM can become the main guard in facing global competition, especially
in the competition of the ASEAN Economic Community (AEC). The implementation of the AEC which
opens trade flows freely as possible can provide opportunities for MSMEs to distribute their products
freely, but the distribution conditions of MSME products are currently constrained by traditional and
hereditary work patterns because MSMEs only focus on making products without mapping market
strategies. The current distribution is still experiencing several problems, mainly related to weaknesses in
obtaining market opportunities and expanding market share and the limitations of cooperative business
networks between  small entrepreneurs. Therefore, it is necessary to reconstruct the distribution of
UM  KM  products to build MSMEs into the independent, quality, and highly competitive business actors.
The reconstruction was realized based on the theory of legal systems according to L. Friedman, namely
legal substance, legal structure, and legal culture. Legal substance is manifested by the revision of
regulations to accommodate the distribution reconstruction. The legal structure is embodied by the
formation of the Coordination Agency for the Distribution of Business Products, and a legal culture which
is manifested by the formation of a new culture in the process of distributing UMKM products.

KEYWORDS: MSMEs, Economic Competitiveness,   ASEAN   Economic Community

         O      A   Copyright © 2015 by Author(s)
   c    '           This work is licensed under a Creative Commons Attribution-ShareAlike 4.0
                    International License. All writings published in this journal are personal views
of the authors and do not represent the views of this journal and the author's affiliated institutions.

  HOW   TO  CITE:
  Fikriyah, Alifatul, Dimas Bagus  Santoso, Jamilatus  Sholiha. Rekonstruksi Pendistribusian
  Produk Usaha Mikro, Kecil, dan Menengah Guna Percepatan Daya Saing Ekonomi dalam Masyarakat
  Ekonomi ASEAN    (2015) 2:2 Lentera Hukum   1-11

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