33 Korean J. Int'l & Comp. L. 29 (2005)
Media Convergence and Its Policy Implications

handle is hein.journals/ktilc33 and id is 33 raw text is: MEDIA CONVERGENCE AND ITS POLICY
Euisun Yoo*
This paper aims to suggest basic policy measures to resolve various problems
generated by media convergence. Media convergence, which literally means the
mixture of broadcasting, telecommunications and the internet, causes a lot of conflicts
with the existing regulatory regimes. Media convergence 2 is mostly driven by
digitization and broadband technology (Fidler, 1997; Garcia-Murillo & Maclnnes,
2001). Digitization allows any content to be freely transmitted in any electronic
transport mode (Ostergaard, 1998), and compression technology such as MPEG III
makes it possible to carry video programming even on the switched, common carrier
network.3 Now mass-medium content can be transmitted via point-to-point distribution
medium, whereas some media serve point-to-point communication via mass media.4
The process of structural changes in the communications industry is occurring rapidly.5
* Professor, Division of Media Studies, Ewha Womans University, esyoo(@ewha.ac.kr; B.A.
1981, Korea University (Journalism and Mass Communication), M.A. 1987, Michigan State
University (Telecommunications), Ph.D., 1991, Indiana University (Telecommunications).
Information delivery industries such as the internet are in the center of these changes. For
more details, see Chon (2003), et. al.
2 The term 'media convergence' is used in various ways but, generally speaking, it refers to the
coming together of the technologies of broadcast media, telecommunications, and computing.
3 Those are multiplex broadcasting, broadcasting over communication satellite, BBS on a
computer network, and IPTV et al.
4 For example, VOD over cable TV, paging services over FM radio and telephone services over
cable TV serve point-to-point contents via broadcast network.
5 Nonetheless, convergence does not refer to structural revolution. In the era of convergence,

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