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9 J. WTO & China 106 (2019)
Digital Silk Road - The Role of Cross-Border E-Commerce in Facilitating Trade

handle is hein.journals/jwtoch9 and id is 234 raw text is: Journal of WTO and China Vol. 9, No.2, 2019 Digital Silk Road - The Role of Cross-border E-commerce in Facilitating Trade Marta MAJCHERCZYK, Bai Shuqiang* Abstract: E-commerce has been developing since the beginning of the Internet era. All over the world, there have been numerous examples of both amazing successes and tragic failures of com- panies that transfer traditional trade to the virtual infinity of the Internet. Research shows that one of the main reasons for either succeeding or failing is undoubtedly customer experience and satis- faction. Furthermore, logistics is one of the main aspects of trade that strongly influences satisfac- tion. Along with the emergence of cross-border e-commerce (CBEC), numerous new challenges must be faced and overcome to meet the even higher requirements of digital customers. It is unde- niable that CBEC plays an important role in accelerating the development of countries' economy and local industries, such as logistics, especially those focused on providing services for retail trade. In recent years, CBEC has become an important part of the China-led Belt and Road Initia- tive, especially its digital dimension, namely the Digital Silk Road, through a combination of the dig- ital economy and China's new strategic vision of international cooperation. This paper aims at pre- senting CBEC's main benefits for international trade along with challenges created by its rapid de- velopment, and analyzes possible solutions, including Digital Silk Road's growing support in terms of infrastructure and potential markets. Keywords: Cross-border e-commerce (CBEC), Belt and Road Initiative, Digital economy, Digital Silk Road, Logistics I. INTRODUCTION This paper studies the role of cross-border e-commerce (CBEC) in facilitating trade along the Digital Silk Road. It provides comprehensive information re- garding the Digital Silk Road as a part of the revitalization of the Ancient Silk Roads and new globalization, as well as CBEC and one of the main challenges presented by its rapid development, namely, logistics. There have been numer- * Marta MAJCHERCZY, Master' s Candidate, School of International Trade and Economics, University of In- ternational Business and Economics. Email: majcherczyk.marta@icloud.com. Bai Shuqiang, Professor, School of International Trade and Economics, University of International Business and Economics.

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