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9 J. Consumer Pol'y 1 (1986)

handle is hein.journals/jrncpy9 and id is 1 raw text is: Articles
Kj ersti Graver
A Study of the Consumer Ombudsman
Institution in Norway with Some References to
the Other Nordic Countries
I: Background and Description
ABSTRACT. In the seventies, the Consumer Ombudsman (CO) institution was established
in the four Nordic countries Denmark, Finland, Norway, and Sweden. The CO is a
supervisory body with the task of controlling that marketing methods used by business
when selling goods and providing services are in conformity with the legislation. This
article supplies information about the legislation and the role played by the CO in the
supervisory system. It deals primarily with the Norwegian situation but makes references to
the situation in the three other countries as well. It is pointed out that the most important
difference between the old legislation on improper competition and the present Marketing
Control Act is the establishment of new enforcement mechanisms. The contents of the
legislation have not undergone any dramatic changes.
In a companion article to follow in a later issue of JCP, an attempt is made to evaluate
the work of the Norwegian CO and the Market Council. The position of business is
described, and some present deregulation considerations are discussed.
General Remarks
The Consumer Ombudsman (CO), in Norway recently renamed the
Consumer Ombud, is found in four of the five Nordic countries, viz.,
Denmark, Finland, Sweden, and Norway. This paper gives a survey of the
Norwegian institution, but in addition it gives some information about the
situation in the other three countries and points out some divergencies
among the countries.
The CO was established as a supervisory body with the task of con-
trolling that the marketing methods used by business when selling goods
or providing services are in accordance with the standards set by legisla-
tion. As many other countries, the Nordic countries had had legislation
against unfair competition for a long time, but specific enforcement
agencies were lacking. The more sophisticated and effective supervision
made possible by the instalment of the CO and the introduction of a
speedy decision making procedure are the most important elements of the
new legislation to control marketing practices which was introduced in the
seventies in the Nordic countries.

Journal of Consumer Policy 6 (1986) 1-23.
0 1986 by D. Reidel Publishing Company.

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