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41 J. Consumer Pol'y 1 (2018)

handle is hein.journals/jrncpy41 and id is 1 raw text is: J Consum Policy (2018) 41:1-19                                              CrossMark
Framing Sustainable Consumption in Different Ways:
Policy Lessons from Two Participatory Systems Mapping
Exercises in Hungary
Gabriella Kiss1 >   Gyorgy Pataki1,2,
Alexandra Kives1 - Gabor Kiraly 1'3
Received: 1 October 2015 /Accepted: 27 September 2017 /Published online: 23 October 2017
C Springer Science+Business Media, LLC 2017
Abstract Sustainable consumption as a complex phenomenon at the boundaries of different
(ecological, economic, social) systems requires theoretical approaches that do justice to its
complex causality and dynamism. Participatory systems mapping offers a tool to achieve this
purpose. Its policy relevance lies in its ability to include diverse views, multiple actors, and
offer options for policy intervention. The research reported here applied participatory systems
mapping in order to define and identify system boundaries for sustainable consumption and
uncover perceived causal relationships among the determining factors of sustainable consump-
tion. By revealing the mental models of an expert and a conscious consumer panel on
sustainable consumption in general, we can shed light on the cognitive constructions of
sustainable consumption and identify most important boundaries that were chosen and their
implications on policy-making. The expert panel framed the boundaries as lack of sustainable
consumption, while the conscious consumer panel employed a positive framing as strong
communities in sustainable consumption. The two panels also differed in their focus on scale:
Experts targeted the national scale, while conscious consumers concentrated at the local scale.
W Gabriella Kiss
Gy6rgy Pataki
Alexandra K6ves
Gabor Kiraly
Corvinus University of Budapest, F6vim ter 8., Budapest 1093, Hungary
2  Environmental Social Science Research Group, R6mer F. u. 38., Budapest 1024, Hungary
3  Budapest Business School, Buzoginy u. 10-12., Budapest 1049, Hungary

e Springer

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