18 J. L. Bus. & Ethics 9 (2012)
Corporate Citizenship & Creative Collaboration: Best Practice for Cross-Sector Partnerships

handle is hein.journals/jourlbun18 and id is 9 raw text is: CORPORATE CITIZENSHIP & CREATIVE
COLLABERATION: BEST PRACTICES FOR CROSS-
SECTOR PARTNERSHIPS
Marya N. Cotteif
GailA. Lasprogata
INTRODUCTION
Whether you are a passionate advocate for human rights, an avid promoter
of sustainable business solutions, or simply a rational, bottom-line economic realist,
it is evident that the world is in crisis and business as usual is no longer
acceptable.    The   global community      has acknowledged       in  the  Millennium
Development Goals the pressing need to eradicate extreme poverty and hunger;
achieve universal primary education and women's equality; reduce child mortality;
and combat HIV/AIDS, malaria and other diseases by 2015.            There is a call to
action to individuals, institutions, governments, communities and business entities
to work together for a more just and humane world.
Right now there is an amazing opportunity to co-create a new paradigm of
cooperative leadership for positive social, economic and environmental change. 2 It
* Marya N. Cotten, Assistant Professor, Department of Law, Zicklin School of Business Baruch
College - City University of New York
* Gail A. Lasprogata. Associate Professor, Albers School of Business and Economics, Seattle
University.
The authors wish to thank the dedicated women interviewed for this article for generously
sharing their time, expertise and vision: Aileen Carrell, Aimee Johnson, Julie Wade and Julie Williams
Anderson from Starbucks Coffee Company; and Angela Prosek from Conservation International's
Center of Environmental Leadership in Business. Thank you to Cadence Moylan for sharing her
decade of cross-sector experiences and optimism. Thank you to Alana Sitterly (J.D. candidate, 2011,
George Mason Univ.) and Kerri Reid-Grant (M.B.A. candidate, 2011. Baruch College) for their capable
assistance and great attitudes.
1. What are the Millennium Development Goals?, UNITED NATIONS DEVELOPMENT
PROGRAMME, http://www.undp.org/mdg/basics.shtml (last visited Nov. 11, 2011). The Millennium
Development Goals (MDGs) are eight goals to be achieved by 2015 that respond to the world's main
development challenges. Id. The MDGs are drawn from the actions and targets contained in the
Millennium Declaration that was adopted by 189 nations and signed by 147 heads of state and
governments during the United Nations Millennium Summit in September 2000. U.N. Secretary-
General, Road Map Towards the Implementation of the United Nations Millennium Declaration:
Report of the Secretary-General U.N. Doc. A/56/236 (Sept. 6. 2001). available at
unpanl.un.org/intradoc/groups/public/documents/un/unpanOO4152.pdf.
2. See, e.g., Jeb Brugmann & C.K. Prahalad, Cocreating Business's New Social Compact. 85
HARv. Bus. REv. 80 (2007) (Companies require NGOs' local knowledge and community-based
9
18 J. L. Bus.& ETHICS 9 (2012)

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