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3 J. Open Access L. [1] (2015)

handle is hein.journals/jopacc3 and id is 1 raw text is: The Who, What and Why: An Analysis of Personal Data Transparency Notices in the UK Reuben Binns*, David Millard, Lisa Harriso Web Science Doctoral Training Centre University ofSouthampton Southampton, UK o Web Science Institute University of Southampton Southampton, UK Abstract. Data protection laws require organisations to be transparent about how they use personal data. This article explores the potential of machine-readable privacy notices to address this transparency challenge. We analyse a large source of open data comprised of semi-structured privacy notifications from hundreds of thousands of organisations in the UK, to investigate the reasons for data collection, the types of personal data collected and from whom, and the types of recipients who have access to the data. We analyse three specific sectors in detail; health, finance, and data brokerage. Finally, we draw recommendations for possible future applications of open data to privacy policies and transparency notices. Keywords: privacy, data protection, personal data, transparency, web, open data 1. Introduction The use of personal data has become one of the most important issues of the digital age. Regulators, policy-makers and consumer advocates have long argued for transparency from the public and private entities who gather and use this data. Transparency is a core principle at the heart of several foundational privacy and data protection frameworks, and continues to inform new

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