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3 J. Open Access L. [1] (2015)

handle is hein.journals/jopacc3 and id is 1 raw text is: 

The  Who,   What   and  Why:   An  Analysis   of Personal  Data
Transparency Notices in the UK

Reuben  Binns*, David Millard, Lisa Harriso

Web   Science Doctoral Training Centre University ofSouthampton
Southampton, UK
o Web Science Institute University of Southampton Southampton, UK

Data protection laws require organisations to be transparent about how they use
personal data. This article explores the potential of machine-readable privacy
notices to address this transparency challenge. We analyse a large source of
open data comprised of semi-structured privacy notifications from hundreds of
thousands of organisations in the UK,  to investigate the reasons for data
collection, the types of personal data collected and from whom, and the types
of recipients who have access to the data. We analyse three specific sectors in
detail; health, finance, and data brokerage. Finally, we draw recommendations
for possible  future applications of open  data to  privacy policies and
transparency notices.

Keywords:  privacy, data protection, personal data, transparency, web, open

                             1. Introduction

The use of personal data has become one of the most important issues of the
digital age. Regulators, policy-makers and consumer  advocates have long
argued for transparency from the public and private entities who gather and use
this data. Transparency is a core principle at the heart of several foundational
privacy  and data  protection frameworks, and  continues to  inform  new

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