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25 J. Legal Ethical & Regul. Isses 1 (2022)
CSR for Improving Digital Literacy of SMME Businesswomen in Indonesia When Dealing with Business Change during the COVID-19 Pandemic

handle is hein.journals/jnlolletl25 and id is 2441 raw text is: Journal of Legal, Ethical and Regulatory Issues CSR FOR IMPROVING DIGITAL LITERACY OF SMME BUSINESSWOMEN IN INDONESIA WHEN DEALING WITH BUSINESS CHANGE DURING THE COVID-19 PANDEMIC Enjang Pera Irawan, Universitas Padjadjaran Suwandi Sumartias, Universitas Padjadjaran Soeganda Priyatna, Universitas Padjadjaran Agus Rahmat, Universitas Padjadjaran ABSTRACT The COVID-19 pandemic has affected the whole world, not only on the public's physical and mental health, but also on the stability of economic state in the nation. How do SMME businesswomen deal with this situation? This study aims to observe how SISPRENEUR, a CSR activity in the field of digital literacy program conducted by XL Axiata Company made an attempt to help SMME businesswomen to run their business during the COVID-19 pandemic. The study used a qualitative method with a case study approach by interviewing SMME businesswomen who had not promote their products on marketplace or social media. The respondents in this study are 20 SMME businesswomen from four provinces in Indonesia, including Bali, West Nusa Tenggara, West Kalimantan, and West Sumatra. The study result found out that before participating in SISPRENEUR program, SMME businesswomen were still opening their business offline during the COVID-19 pandemic even though they have known the health effect of virus transmission. Such situation happened because they lack in knowledge and skill to properly use digital platforms. After participating in the SISPRENEUR program, the SMME businesswomen have started selling their products on digital platforms such as social media. In conclusion, SISPRENEUR as a CSR activity conducted by XL Axiata Company have helped improving knowledge and skills of SMME businesswomen in adopting digital platforms to run their business. Keywords: Digital Literacy, SMME Business Women, COVID-19 INTRODUCTION Since the first discovery of COVID-19 in December 2019 in the Province of Hubei, China, the COVID-19 virus has spread rapidly, both locally and internationally (Tayo et al., 2021). In addition to the health problem, the COVID-19 pandemic has affected the global economic sector, thus, the government, companies, and each element of society takes their own role to make an adjustment (Pinner, Rogers & Samandari, 2020). Such condition has also brought an impact on the increase of unemployed and the risk of widespread famine for millions of people due to the national lockdown and restriction (Guerrieri et al., 2020; Sidiq, Sofro, Jalil & Achmad, 2021). The condition in Indonesia is not different from other countries across the globe. In the early 2021, The Indonesian Ministry of Manpower reported that the unemployed in this country has increased for more than 2.6 million of people due to the COVID-19 pandemic. Therefore, in the national range, the unemployed multiplied into 9.7 million in total (Fajri, 2021). According to a survey conducted by UNDP Indonesia Country Economist, the SMME owners find it difficult to distribute their products because of lockdown as well as social and physical distancing. In Indonesia, it is labeled as the Large-Scale Social Restriction, referred to PSBB or Pembatasan Sosial Berskala Besar (Saturwa, Suharno & Ahmad, 2021). Of course, this 1 1544-0044-25-S4-35 Citation Information: Irawan, E.P., Sumartias, S., Priyatna, S., & Rahmat, A. (2022). CSR for improving digital literacy of SMME businesswomen in Indonesia when dealing with business change during the covid-19 pandemic. Journal of Legal, Ethical and Regulatory Issues, 25(S4), 1-10. Volume 25, Special Issue 4, 2022

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