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25 J. Legal Ethical & Regul. Isses 1 (2022)
CSR for Improving Digital Literacy of SMME Businesswomen in Indonesia When Dealing with Business Change during the COVID-19 Pandemic

handle is hein.journals/jnlolletl25 and id is 2441 raw text is: 
Journal of Legal, Ethical and Regulatory Issues


                 Enjang   Pera Irawan,  Universitas  Padjadjaran
                 Suwandi Sumartias, Universitas Padjadjaran
                 Soeganda Priyatna, Universitas Padjadjaran
                     Agus  Rahmat,   Universitas  Padjadjaran


       The COVID-19 pandemic has affected the whole world, not only on the public's physical
and mental health, but also on the stability of economic state in the nation. How do SMME
businesswomen deal with this situation? This study aims to observe how SISPRENEUR, a CSR
activity in the field of digital literacy program conducted by XL Axiata Company made an
attempt to help SMME businesswomen  to run their business during the COVID-19 pandemic.
The  study used a qualitative method with a case study approach by interviewing SMME
businesswomen  who had  not promote their products on marketplace or social media. The
respondents in this study are 20 SMME businesswomen from  four provinces in Indonesia,
including Bali, West Nusa Tenggara, West Kalimantan, and West Sumatra. The study result
found out that before participating in SISPRENEUR program, SMME businesswomen were still
opening their business offline during the COVID-19 pandemic even though they have known the
health effect of virus transmission. Such situation happened because they lack in knowledge and
skill to properly use digital platforms. After participating in the SISPRENEUR program, the
SMME   businesswomen have started selling their products on digital platforms such as social
media. In conclusion, SISPRENEUR as a CSR activity conducted by XL Axiata Company have
helped improving knowledge and skills of SMME businesswomen in adopting digital platforms
to run their business.

Keywords:  Digital Literacy, SMME Business Women, COVID-19


       Since the first discovery of COVID-19 in December 2019 in the Province of Hubei,
China, the COVID-19  virus has spread rapidly, both locally and internationally (Tayo et al.,
2021). In addition to the health problem, the COVID-19 pandemic has affected the global
economic sector, thus, the government, companies, and each element of society takes their own
role to make an adjustment (Pinner, Rogers & Samandari, 2020). Such condition has also
brought an impact on the increase of unemployed and the risk of widespread famine for millions
of people due to the national lockdown and restriction (Guerrieri et al., 2020; Sidiq, Sofro, Jalil
&  Achmad, 2021). The condition in Indonesia is not different from other countries across the
globe. In the early 2021, The Indonesian Ministry of Manpower reported that the unemployed in
this country has increased for more than 2.6 million of people due to the COVID-19 pandemic.
Therefore, in the national range, the unemployed multiplied into 9.7 million in total (Fajri,
       According to a survey conducted by UNDP Indonesia Country Economist, the SMME
owners find it difficult to distribute their products because of lockdown as well as social and
physical distancing. In Indonesia, it is labeled as the Large-Scale Social Restriction, referred to
PSBB  or Pembatasan Sosial Berskala Besar (Saturwa, Suharno & Ahmad, 2021). Of course, this

                                           1                           1544-0044-25-S4-35
Citation Information: Irawan, E.P., Sumartias, S., Priyatna, S., & Rahmat, A. (2022). CSR for improving digital literacy of SMME
businesswomen in Indonesia when dealing with business change during the covid-19 pandemic. Journal of Legal, Ethical and
Regulatory Issues, 25(S4), 1-10.

Volume 25, Special Issue 4, 2022

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