34 J. Legal Prof. 1 (2009-2010)
Good Business: A Market-Based Argument for Law Firm Diversity

handle is hein.journals/jlegpro34 and id is 3 raw text is: THE JOURNAL OF THE LEGAL PROFESSION
Volume 34                    Fall 2009                   Number 1
GOOD BUSINESS: A MARKET-BASED ARGUMENT FOR LAW
FIRM DIVERSITY
Douglas E. Brayley* & Eric S. Nguyen**
When advocates for increased diversity urge law firms to improve
their hiring and retention of minority lawyers, they typically make
rights-based arguments. More recently, some advocates have sug-
gested that firms can further their own business interests by pro-
moting diversity. There has, however, been little empirical evi-
dence that diversity is actually good for law firms' business. This
article provides data showing that highly diverse law firms gener-
ate greater revenue per lawyer and turn higher profits per partner,
even after controlling for location, firm size, and hours worked. As
clients continue to demand diverse representation from their firms,
and as private interest groups increase pressure on firms to hire
more minorities, the link between diversity and profitability may
grow stronger. In this instance, moral instincts held by some align
with market instincts held by others. Commentators may debate
whether diversity is an abstract good in itself, but the data strongly
suggest that it is good for business.
INTRODUCTION        ......................................................2
1. WHAT WE KNOW ABOUT DIVERSITY AND THE LEGAL PROFESSION......4
A. Renewed Emphasis on the Importance of Diversity in Practice......4
1. Law Firms and Diversity     ..............................4
a. Coverage of Law Firm Diversity in Trade and Popular Press ...4
b. Barriers to Minority Lawyers................      ........6
c. The Moral Argument for Diversity   .....................8
d. Market-Based Arguments for Diversity...    .................9
2. Diversity, Productivity, and Client Demand in Other Workplace
Settings  ...................................................................  11
a. Group  Productivity................................................. 12
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