27 J. Legal Aspects Sport 1 (2017)

handle is hein.journals/jlas27 and id is 1 raw text is: 





Journal of Legal Aspects of Sport, 2017, 27,1-2
https://doi.org/10.1123/Jlas.2017-0007                   Human  Kinetics VZS
@ 2017 Human Kinetics, Inc.                                     COMMENTARY



    Introduction to Sport, Emerging Media,

                           and the Law


                              Galen   Clavio
                              Indiana University

The landscape of emerging media is ever changing, with technological innovation
and industry adaptation constantly pushing back the boundaries of the status quo.
As sport industry leaders race to stay abreast, communication scholars and legal
experts have often found it a challenge to keep pace. Sport media's core assumptions,
which seemed  inviolable 20 years ago, have been rocked by a series of unforeseen
new  communication  channels, from social networks to mobile video, from the
emerging  spectator sport of video games to the rules and restrictions placed on
world-class athletes' usage of social media for branding and marketing purposes.
    As  a sport media scholar who has spent the last decade researching emerg-
ing media in sport, I was particularly interested in reading the work of my fellow
scholars and seeing their perspectives on the current wave of technological inno-
vation. The landscape has changed considerably since I started my work in the
mid-2000s, powered  first by the emergence, and then the dominance, of handheld
and Internet-enabled communication devices. This development naturally led to
deeper establishments of digital identities for fans, athletes, and media members.
Our current environment might have been predictable in 2006, but it would have
been hard to describe in understandable terms back then. With a decade of emerg-
ing mobile media under our belts, my hope is that the articles in this special issue
give scholars a sense of where things are headed in the next few years, and what
factors and parameters need to be given heed in research and observation as we
move  forward.
    I would like to express my sincere thanks to the entire editorial and organi-
zational staff at the Journal of Legal Aspects of Sport, both for their willingness
to devote a special issue to this important topic and for their unwavering support
and assistance throughout the process. A special thanks goes out to journal editor
Dr. Thomas A. Baker, who believed in the project from the beginning and worked
with me to help make it a reality. I would also like to thank all of the reviewers who
contributed their time and insight to the many manuscripts that were submitted for
this issue. Your perspectives and expertise were invaluable in allowing the issue to
feature such high-quality work.
    This special issue focuses on emerging media topics that feature potential legal
or regulatory gray areas. The articles in it are authored by an impressive array of


Clavio is with the National Sports Journalism Center at Indiana University, Bloomington. He can be
reached at gclavio2@indiana.edu


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