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20 J. High Tech. L. 1 (2020)

handle is hein.journals/jhtl20 and id is 1 raw text is: 







  INFORMATION   ASYMMETRIES   IN E-COMMERCE:   THE  CHALLENGE   OF
                       CREDENCE   QUALITIES





                     Noga  Blickstein Shchory*



                              Abstract

               The growth  of e-commerce  and  the increase in
       online  product  information-allowing   consumers   to
       learn about almost any product with incredible speed-
       brought  with it the great promise  of better-informed
       consumers   that can make better purchasing decisions.
       However,   information  is not within the  consumer's
       grip, as one may expect.
               Most  of the existing literature on information
       problems in e-commerce discusses information
       overload, in which the consumer  faces the challenge of
       noticing and assimilating information.  This Article is
       the first to highlight an opposite problem: information
       that is absent in the online sphere. In particular, the
       Article focuses on  the absence of credence  qualities,
       which  are product features that are unverifiable because
       they may  never be required in the course of regular use
       of the product (for example, standards that the product
       is claimed to meet but that the consumer cannot verify).

* PhD candidate, Haifa University. I thank my PhD supervisor, Michal S. Gal for
her endless support. I also thank Aimee Almeleh Smith, Or Alcon, Ram Shchory,
and  the participants in the Universidade Cat6lica Portuguesa International
Workshop, including Sofia Oliveira Pais, Miguel Moura e Silva and Jos6 Reis for
their useful comments on this Article. This research has also been supported by the
Center of Cyber Law and Policy in Haifa University and the Haifa Center of Law
and Technology. The author bears the sole responsibility for the content of this
Article.
      Copyright © 2020 Journal of High Technology Law and Noga Blickstein Shchory.
                     All Rights Reserved. ISSN 1536-7983.

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