3 J. Bus. Entrepreneurship & L. [i] (2009-2010)

handle is hein.journals/jbelw3 and id is 1 raw text is: The Journal of Business,
Entrepreneurship & the Law
Pepperdine University School of Law
Volume III               2009                   Issue I
CONTENTS
L'CS: THE NEXT BIG WAVE IN SOCIALLY
RESPONSIBLE INVESTING OR JUST SIMPLY
TOO GOOD TO BE TRUE? ................DAVID J. SCHWISTER  I
ABOLISH TRADEMARK LAW'S INITIAL INTEREST
CONFUSION AND PERMIT MANIPULATIVE
INTERNET SEARCH PRACTICES .................PRIYA SINGH  15
THE IMPACT OF MEDIMMUNE, INC. V.
GENENTECH, INC. AND ITS PROGENY
ON TECHNOLOGY LICENSING ............MICHAEL DONOVAN  39
NOTORIOUS: THE TREATMENT OF FAMOUS
TRADEMARKS IN AMERICA AND HOW
PROTECTION CAN BE ENSURED ...........BLAKE W. JACKSON  61
SHUTTING DOWN THE OFFENSE:
WHY THE SUPREME COURT SHOULD
DESIGNATE THE NFL A SINGLE
ENTITY FOR ANTITRUST PURPOSES......... PETER R. MORRISON  97
THE RATING AGENCIES:
WHERE WE HAVE BEEN AND
WHERE DO WE GO FROM HERE? ............JOSHUA D. KREBS 133
PROTECTING A CELEBRITYS LEGACY:
LIVING IN CALIFORNIA OR NEW YORK
BECOMES THE DECIDING FACTOR .......... LAURIE HENDERSON 165
THE NEED FOR A SELF-SUSTAINING
MOBILE LEGAL CLINIC IN
WIDESPREAD URBAN CENTERS ................. EHSAN ZAFFAR 195

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