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46 Int'l L. News 1 (2017)

handle is hein.journals/inrnlwnw46 and id is 1 raw text is: 















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INTERNAT O.NAL


              LAW- NEWS

FA   201 7     'Vol. 46 NOC!


SECTION Of INTERNATIONAL LAW'


AMERICAN BAR ASSOCIATION


Managing Big Data Privacy and Security

By  A  ya Ramr,   Den    Tamer.  Carina  Barvea C(ota,   Renato   Leite    onteiro. Ca  o
CMsar  C. Lin.   Joseph   Presta,  and  Kristina  Subbo-tna


onpanes are nurndated   by big data on a daily bAis
     Big data is a term that describes large volumes of data,
     both structured and unstrut t ure  e nco m ane s
use daa in its anonymized and aggegate form, while oth-
ers use identiying infornmation for targeting Soci] media
companies, for example, collect more than just a username
and images They can collect data on everything from tUie
of use, duration of session, demographics, interests, Ire-
quency of use, geolocation, and more. hins trend toward


as cloud services, connected car, smart cities, the Internet
of Things, and other breakthrough innovations. But i's not
the amount of data thath imxportant; it's What organ izations
do with the data that matters. Big data can be analyzed and
mined for insights that lead to better deciion making and
strategic business moves. Data mining may ex pand business
opportunties and cnstomrzed seCvices, nut {t also can trigger
legal, regulatory and public-relations pitfals for tire unxvary
  With all that data, impiernentation of data security arnd
priv'acx safegnards is becoming tre a'crIcre importantn a

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