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6 Int'l J. Advanced Legal Stud. & Governance 1 (2016)

handle is hein.journals/ijalsg6 and id is 1 raw text is: 










     The Influence of Culture on Judgment and Decision

                                   Making


                                Ignatius Odongo


                                ABSTRACT
        This study explores the influence of culture onjudgement and decision making
        and arrives at three key conclusions: (a) there are indeed cultural differences
        in the world which impact on the way people make judgements and arrive at
        decisions; (b) individuals are affected and influenced by their national
        cultures; and (c) individuals who ultimately make decisions also bring on
        their personal characteristics. The challenge, however is to find a way to
        clearly link these three aspects and develop a model that can predict or
        better explain culture in relation to judgement and decision making. The
        impact of national cultures on decision making was analysed and the
        conclusion is that national cultures only partially influence decision making,
        other factors including individual variables, organisational cultures,
        educational systems, as well as institutional arrangements that bind society.
        The evaluation of Hofstede's cultural framework has shown that although it
        drew attention to cultural differences in the world, criticisms labelled against
        it indicate that whereas there is no better alternative, its application cannot
        be conclusive. The review is especially informative to leaders and managers
        who engage in cross-cultural dealings as a clear understanding of cultural
        influences is key to successful international relationships.
        Keywords: Culture, Judgement and Decision Making, Hofstede, Schwarz

                              INTRODUCTION


According to Bonner (1999), judgement refers to the process of forming an idea,
opinion, or estimate about an object, event, state, or any other phenomenon. Judgements
involve an evaluation of current events or predictions about the future. In essence,
judgements reflect one's beliefs. Speaking futher, Bonner (1999) considers the term
decision to mean making up one's mind about an issue at hand. Typically, decisions
are a consequence ofjudgements and involve choosing amongst a number of alternatives
based on judgements around those options. Decisions are also influenced by one's
preferences. Bonner (2008) explains that the quality of one'sjudgements and decisions
are related to the characteristics that the decision maker brings to the task or the
cognitive processes she uses while making a judgement or a decision. As such, a
number of personal variables that affect one's ability to make good judgements and
decisions include knowledge content and knowledge structure- what someone knows
and the way they are organised in memory - and the extent to which a person is

Ignatius Odongo is a Doctoral Candidate, Graduate School of Management, Monarch
University, Zug, Switzerland and a private consultant based in Johannesburg, South Africa.
E-mail: w4ksw@vahoo.com.

International Journal of Advanced Legal Studies and Governance, Volume 6, Number 1, April 2016  1
ISSN: 2141-6710

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