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10 Pat. Trademark & Copy. J. Res. & Ed. 11 (1966-1967)
The USSR Trademark System and East-West Trade

handle is hein.journals/idea10 and id is 13 raw text is: The USSR Trademark System
and East-West Trade
JOSEPH M. LIGHTMAN*
SUMMARY
THE USSR DESIRE TO INCREASE commercial relations with the West
is manifested, among other activities, by changes in its trademark sys-
tem in recent years to bring it more into conformity with Western
concepts of trademark protection. Also, growing Soviet emphasis on
consumer fulfillment and on exporting have created a new respect for
trademarks as competitive sales and advertising devices, as well as iden-
tification and quality control symbols.
The present USSR trademark law, which entered into force in June
1962, provides for protection of marks to distinguish services as well as
goods. It establishes a classification system and examination procedure
and also permits a trademark registrant to seek injunctive action and
damages in infringement suits against unauthorized users of his mark
on imports as well as domestic manufactures. In the past, most United
States originated trademark applications intended for filing in the
USSR were filed in the name of European subsidiaries. Now, since the
Soviets have joined the Paris Convention, established more licensing
flexibility, and made other changes in their trademark system more
acceptable to United States concepts, more American firms are filing
directly in that country.
Although there is little experience on which to base any meaningful
judgments regarding Soviet treatment of foreign trademark rights, it
is apparent that an American registering his trademark in the USSR
* Mr. Lightman is a Research Associate with The PTC Research Institute and
an International Economist with the Foreign Business Practices Division, Office of
Commercial and Financial Policy, Bureau of International Commerce, U. S. De-
partment of Commerce.

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