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2 Geo. L. Tech. Rev. 147 (2017-2018)
Social Media Algorithms: Why You See What You See

handle is hein.journals/gtltr2 and id is 145 raw text is: SOCIAL MEDIA ALGORITHMS: WHY YOU SEE WHAT YOU
SEE
Sang Ah Kim*
CITE AS: 2 GEO. L. TECH. REV. 147 (2017)
https://perma.cc/J3LD-DX2H
INTRODUCTION ........................................................................................................................ 147
SOCIAL MEDIA AS BUSINESS .................................................................................................. 147
MAXIMIZING ENGAGEMENT ................................................................................................. 148
THE SEARCH FOR THE PERFECT FEED ................................................................................ 149
HUMANS STILL MATTER ......................................................................................................... 151
SOCIAL MEDIA ACCOUNTABILITY ........................................................................................ 153
INTRODUCTION
Searching the word algorithm on Google leads to images of spider-
web charts, three-dimensional graphs and rows of mathematic equations.
What could social media and math have to do with each other? Looking at the
motive behind social media companies tells us why algorithms are an
inseparable part of social media platforms.
SOCIAL MEDIA AS BUSINESS
Facebook, Twitter, Yelp, and Instagram are some of the bigger social
media platforms. At their core, social media platforms are businesses. They
often advertise themselves as free to consumers. This does not mean that
such platforms do not make any profit. In fact, social media companies profit
from the free and open use of their platforms.
Specifically, social media companies derive profit from having users
stay engaged on their platform. Engaging, in the context of social media,
means interacting with content on the platform, including viewing, liking,
GLTR Staff Member; Georgetown Law, J.D. expected 2018; University of Georgia, B.A.
2014. © 2017, Sang Ah Kim.

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