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2 Geo. L. Tech. Rev. 147 (2017-2018)
Social Media Algorithms: Why You See What You See

handle is hein.journals/gtltr2 and id is 145 raw text is: SOCIAL MEDIA ALGORITHMS: WHY YOU SEE WHAT YOU SEE Sang Ah Kim* CITE AS: 2 GEO. L. TECH. REV. 147 (2017) https://perma.cc/J3LD-DX2H INTRODUCTION ........................................................................................................................ 147 SOCIAL MEDIA AS BUSINESS .................................................................................................. 147 MAXIMIZING ENGAGEMENT ................................................................................................. 148 THE SEARCH FOR THE PERFECT FEED ................................................................................ 149 HUMANS STILL MATTER ......................................................................................................... 151 SOCIAL MEDIA ACCOUNTABILITY ........................................................................................ 153 INTRODUCTION Searching the word algorithm on Google leads to images of spider- web charts, three-dimensional graphs and rows of mathematic equations. What could social media and math have to do with each other? Looking at the motive behind social media companies tells us why algorithms are an inseparable part of social media platforms. SOCIAL MEDIA AS BUSINESS Facebook, Twitter, Yelp, and Instagram are some of the bigger social media platforms. At their core, social media platforms are businesses. They often advertise themselves as free to consumers. This does not mean that such platforms do not make any profit. In fact, social media companies profit from the free and open use of their platforms. Specifically, social media companies derive profit from having users stay engaged on their platform. Engaging, in the context of social media, means interacting with content on the platform, including viewing, liking, GLTR Staff Member; Georgetown Law, J.D. expected 2018; University of Georgia, B.A. 2014. © 2017, Sang Ah Kim.

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