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19 Geo. J. Gender & L. 499 (2017-2018)
Rational Households: Consumption between Love and Hate

handle is hein.journals/grggenl19 and id is 511 raw text is: 



RATIONAL HOUSEHOLDS: CONSUMPTION BETWEEN LOVE
AND   HATE


ANAT  ROSENBERG*



   You can be clever and like clothes. Such was British Prime Minister Theresa
May's  reproachful-cum-apologetic response to comments on her fashionable style.
Western  culture is both attached to consumption and  suspects its own pursuits.
This Article suggests that law has had an important role in shaping this contradic-
tory experience. It offers a case study of the modernization of consumption through
law, focusing on the common  law doctrine of necessaries which regulated the con-
sumer  credit of married women, and by implication, household consumption. The
doctrine was modernized  in England in the late nineteenth century, with the rise of
a new logic of rational household management, which displaced on older rational-
ity centered on the luxuriousness of commodities.
     The  analysis traces doctrinal modernization. Looking at its driving forces,
it shows that the paradigm of rational household management,   while liberating
in the sense of abandoning luxury critique, was driven by fears of new consum-
ers joining markets: women   and  the working  classes. The new paradigm   was
not wholly liberating: it sought to discipline, and, by turning inwards, enacted a
mistrust of consumption.  The discussion reveals a  contradictory development,
at once enabling and undermining  consumer  pursuits.


INTRODUCTION  .       .................................................... 500

1.   THE ORDER  OF APPEARANCES        .................................... 501
     1.1.  DOCTRINE: FUNCTION  AND CULTURE  .........................      501
     1.2.  NECESSARIES, LUXURIES AND  SOCIAL HIERARCHIES .............     502

2.   GENDER, CLASS, AND  THE TERRAIN OF CONSUMPTION  .................     504
     2.1.  CONSUMPTION  POLITICIZED .................................      504
     2.2.  THE CREDIT  DRAPERS .....................................       506



  * Assistant Professor, Interdisciplinary Center (IDC) Herzliya, Radzyner Law School. arosenberg@idc.
ac.il.
  For thoughtful comments and discussions of earlier versions, I am grateful to participants in the fifth
annual Berg conference, The Arts in Legal History, especially my commentator Michael Zakim;
participants in the 2015 Junior Scholar Law & Humanities Workshop at Columbia University,
especially my commentators Robin West and Amanda Claybaugh; to participants at the Haifa
University Law Faculty Seminar 2015, to Elizabeth Blackmar, Richard Brooks, David Ibbetson, Rami
Kaplan, Roy Kreitner, Eliav Lieblich, Assaf Likhovski, Noam Magor, Moran Ofir, Uriel Procaccia,
Galia Schneebaum, Yoram Shachar, Adam Shinar, Simon Stem, Noel Thompson, Irene Tucker, and
Noam Yuran. For able research assistance I am thankful to Elad Erdan and Kovi Yosef. 0 2018, Anat
Rosenberg.


499

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