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62 Food & Drug L.J. 779 (2007)
Henna Tattooing: Cultural Tradition Meets Regulation

handle is hein.journals/foodlj62 and id is 807 raw text is: HENNA TATTOOING: CULTURAL TRADITION MEETS
REGULATION
CARRIE GRIFFiN BASAS*
I. INTRODUCTION
Standards of personal beauty shape all cultures.' The word cosmetics is de-
rived from kosm~tikos, meaning skilled in adornment.'2 Cosmetics have been
developed and influenced by ethnic traditions and folklore, their roots spanning
cultural, historical and political divides. What it means to be beautiful does not
remain static, just as standards of beauty can be transported from one homeland
to another.'
In recent years, beauty enhancement has taken on more lasting dimensions. No
longer are people content with simply applying eyeliner or blush to decorate the
face.' Rather, the body is more and more a canvas to be painted in vibrant and
innovative ways.5 The body art industry is one of the nation's fastest expanding
business sectors. According to a June 2006 study by the American Academy of
Dermatology, about half of all twenty-somethings have tattoos or body piercings
(other than just pierced ears).6 Even the more temporary body arts-such as henna
tattoos, body stickers and temporary tattoos-are booming rapidly. Temporary
body art has grown into a $100 million annual business, with teens composing the
largest demographic of supporters.7
Options for bodily decoration and expression are increasing. Participants are no
longer part of a cultural underground in the United States.' Individuals may choose
to openly decorate their bodies with permanent tattoos, or they can try on designs
for size in some of the more temporary forms, such as henna tattooing (sometimes
called mehndi), to be discussed in this paper.9 As tattooing in either form becomes
She is currently a Visiting Assistant Professor at Pennsylvania State University, The Dickinson
School of Law. The author was a Visiting Researcher at The University of Virginia School of Law
during the time of writing this article. She would like to thank Professors Al Brophy, Chris Fotopulos,
Jonathan Masur and George Rutherglen for their detailed and helpful comments on earlier drafts. Special
thanks go to Peter Hutt for his introduction to food and drug law at Harvard, and his encouragement
to write about this topic.
Grace Ziegler, The Diuturnal Use of Perfumes and Cosmetics, 34 ScI. MTHLY. 222-237 (1932).
2 Oumeish Youssef Oumeish, The Cultural and Philosophical Concepts of Cosmetics in Beauty
and Art Through the Medical History of Mankind, 19 CLINICS IN DERMATOLOGY 375 (2001).
I See Frances Dolan, Taking the Pencil Out of God's Hand Art, Nature, and the Face-Painting
Debate in Early Modern England, 8 PMLA 224-239 (1993) (exploring the confluence of gender, expres-
sion, nature and beauty).
' Myrna Armstrong, Vital Signs: When the Art is on a Body Part, 99 THE AMER. J. NURs. 80 (1999).
' See generally Amelia Jones. Body Art: Performing the Subject (1st ed., 1998).
6 Fox News, Body Art and Tattoos in the Workplace, http://www.foxnews.com/sto-
ry/0,2933,223178,00.html (posted Oct. 26, 2006).
Gary Drevitch, Body Art or Body Mutilation?, 16 ScHoL. CHOICES 6, 9 (Feb. 2001).
Chris Wroblewski, Skin Shows: The Tattoo Bible (1st ed., 2004); Gowri Ramachandran, Freedom
of Dress: State and Private Regulation of Clothing, Jewelry, Makeup, Tattoos, and Piercing, 66 MD. L. REV.
11 (2006); Lucille Ponte and Jennifer Gillan, Gender Performance Over Job Performance: Body Art Work
Rules and the Continuing Subordination of the Feminine, 14 DUKE J. GENDER L. & POL'Y 319 (2007).
9 The author contacted several national tattoo artist organizations in the United States, as well
as a professional certification program for henna tattoos and was not able to obtain statistics on the
number of people using henna tattoo products or having them done professionally. As will be discussed
in this article, many of these tattoos are done at home or by cottage industry henna artists.

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