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2 Eur. J. Cont. Econ. & Mgmt. 1 (2015)

handle is hein.journals/ejelp2 and id is 1 raw text is: 

         European Journal of Contemporary Economics and Management
         May  2015 Edition Vol.2 No.1        ISSN: 2411-443X

     DESIGN, KNOWLEDGE EXCHANGE AND
              INTELLECTUAL PROPERTY.



              Follett.G. M.Des   (RCA). RSA.   FCSD.
                             Marra.M.
                             Conran.S.
                    University of Dundee, Scotland

Doi: 10.19044/elp.v2nola1 URL:http://dx.doi.or/10.19044/elp.v2iol1a

Abstract
       The paper looks at the relationship between Design, Designers and IP
(Intellectual Property). There is almost no use of IP within the design
community. The  preferred business model has always been first to market.
This paper explores aspects of IP in relation to Design:

   *   Is creating IP collaboratively with design as a core element, an
       effective model for Knowledge Exchange in business?
   *   Is this a better strategy for design driven IP than first to market?
   *   Can this deliver economic benefit and sustained development in
       Scottish businesses?
   *   Should we  adopt the Californian model of university research IP
       transfer to business?

In addition there is a scale issue with design businesses, usually below 10
employees, and many  function as micro-businesses or lone traders. Even
where there are huge corporates (such as Apple and Dyson) defending their
IP through the courts has proven to be both expensive and something of a
pyric victory. Where judgments are in support of the legal claim they have
seldom in reality resulted in any behavioral change. This raises a whole
series of issues:

   *   How does a business engage with design to build IP?
   *   Do  small  companies  have  the  resources and  knowledge  to
       successfully challenge IP breaches?
   *   How does a research project unpack these issues?
   *   Can applying research build new models of engagement with design
       that gives value to IP at the start of a product journey?


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