About | HeinOnline Law Journal Library | HeinOnline Law Journal Library | HeinOnline

11 U. Denv. Sports & Ent. L.J. 81 (2011)
He Shoots, He Scores...and Receives Copyright Protection: How the Current State of Intellectual Property Law Fumbles with Sports

handle is hein.journals/denversel11 and id is 81 raw text is: He Shoots, He Scores.. .and Receives Copyright Protection?
How the Current State of Intellectual Property Law Fumbles with Sports
Giuliana R. Garcia'
Introduction
Throughout sports history, scripted plays and innovative moves performed by athletes
have played an important role. There have been groundbreaking plays conceived by coaches
either, well in advance of a competition, or thought of in the heat of a close scoring game,
perhaps with only a few seconds remaining. There have also been revolutionary moves
performed by athletes that have both won important games and completely changed the way
particular sports are played.
One of the most famous examples of a scripted sports play becoming legendary is the
development of the football play, the T-formation, by Coach Clark Shaughnessy of Stanford
University. Shaughnessy developed the T-Formation play in the spring of 1940 as one of
American football's most innovative offenses the sport has seen. Shaughnessy, calling his play
43R to his players, created the first modern T-Formation play in football history. The play
made the quarterback the focus of the team's offense and placed an emphasis on passing. During
the 1940-41 season, Stanford became the first college team to use the T-Formation as its basic
offense. The play dramatically turned around their season, allowing them to go undefeated in
their nine regular season games and win the 1941 Rose Bowl with a 21-13 victory over
1 Giuliana Garcia is a Quality Assurance Associate at Carr & Ferrell, LLP. in Menlo Park, CA. She received her
Juris Doctorate in 2011 from the University of San Francisco School of Law, earning a Certificate in Intellectual
Property & Technology Law. Ms. Garcia received her Bachelor of Arts degree in Spanish with highest honors from
the University of California, Santa Barbara in 2008. Ms. Garcia would like to thank Professor David Franklyn.
81

What Is HeinOnline?

HeinOnline is a subscription-based resource containing nearly 3,000 academic and legal journals from inception; complete coverage of government documents such as U.S. Statutes at Large, U.S. Code, Federal Register, Code of Federal Regulations, U.S. Reports, and much more. Documents are image-based, fully searchable PDFs with the authority of print combined with the accessibility of a user-friendly and powerful database. For more information, request a quote or trial for your organization below.



Short-term subscription options include 24 hours, 48 hours, or 1 week to HeinOnline with pricing starting as low as $29.95

Contact us for annual subscription options:

Already a HeinOnline Subscriber?

profiles profiles most