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8 CPA Prac. Mgmt. F. 8 (2012)
Choose Wisely When Hiring a Search Firm to Recruit for Key Positions

handle is hein.journals/cpamanf8 and id is 242 raw text is: OCTOBER 2012

Choose Wisely When Hiring a Search Firm to Recruit
for Key Positions
Like accounting firms, not all recruiters are created equal.
By Geremy C. Cepin

f your firm is similar to most firms in the ac-
counting industry, you have been trying to fill
one or more key positions that have been open
for months without any success. Recruiting profes-
sionals and management with the highly sought after
skills needed to grow your firm is no easy feat. Be-
cause of this dilemma, firms will occasionally turn to
an executive search professional for assistance. How-
ever, just like accounting firms, not all recruiters are
created equal. Choosing the right type of search firm
to fill your organization's key vacancies is one of the
most important decisions your company will make
for the following two reasons:
1. the potential upside the right person can deliver; and
2. the huge cost (not only measured in dollars) of mak-
ing a bad hire.
Use a search firm
Search firms exist because of two factors: (1) the
lack of suitable talent in an organization; and (2)
the growing needs of a firm. There is a shortage of
highly skilled talent, and the success of an organi-
zation is determined by the quality of talent it can
attract and retain.
Finding top talent isn't easy. Top candidates are not
scouring job boards or engaging other firms because
they are presently engaged in their current work. These
individuals need to be made aware of other career op-
portunities. A recruitment process that includes an
executive search firm has a competitive edge because
it locates and engages top-tier performers who would
not otherwise know about the opportunity your firm
has to offer.
By using a search approach, a company can in-
crease its chance of finding the right candidate.
Some companies know well enough that they will
have a small pool of candidates to choose from when
trying to fill certain roles (e.g., a technical special-
ist). If the search isn't performed with dexterity us-

ing proven methodologies, the company can suffer
the risk of not getting the position filled.
A search firm acts as an extension of its client and
is an impartial agent between the client and the can-
didate. It performs a proactive intermediary role that
is indispensable in communicating, assessing, and ne-
gotiating with professionals who are not necessarily
active job applicants, but rather passive, potentially
interested candidates. The delicate manner in which
these relationships are handled during the courting
of recruitment is critical to a successful outcome. It
is best performed by a consultant who has the trust
of both sides and can smooth the obstacles that will
inevitably arise.
A third party can help provide communicaton
and resolution during difficult e i    A third
party can also act as an ainbas 4  md problem
resolver without the maii  rt M&   td bec
ing negatively influenced [f   ihther's ne   -
ating stance. Search consuk~ts will be act
involved during the recruitment process an d
after the hiring decisionis ade becaise they coi-
tinue to be in touch with the cient and the suc-
cessful candidate.

Contingency vs. retaine
If you are considering us
cal talent, you need to d
gency firm or a retained
Contingency firms at
they get paid only if yoi
ent to you). Typically,
relationships with doze
find a first-rate candi
prospect to as many fi
successful placement.
Retained search firms,
suiting-oriented (i.e., the
how long it takes to find
to accountants, lawyers,
firms are hired for their s

CPA PRACTICE MANAGEMENT FORUM

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