5 CommLaw Conspectus 305 (1997)
Who Needs Wall Street - The Dilemma of Regulating Securities Trading in Cyberspace

handle is hein.journals/cconsp5 and id is 315 raw text is: WHO NEEDS WALL STREET? THE DILEMMA OF
Christina K. McGlosson

Does this scenario sound familiar? A friend
tells you about a company that has a fantastic new
product. You discover that this company is look-
ing to expand, needs to raise capital and has de-
cided to go public. Interested in cashing in on
this new stock, you decide to call your broker to
purchase shares of this company's initial public
offering or IPO. You discuss your decision to
purchase this stock with your broker, and he or
she promises to put in an order to buy one-hun-
dred shares as soon as it goes public.
The advent of trading securities over the In-
ternet could change this scenario. On-line trad-
ing, which requires only a personal computer and
an Internet connection, could spell the demise of
the broker-client relationship as we know it. As
the parties to an IPO become more comfortable
and proficient with the Internet, the way in which
Wall Street conducts business could undergo a
major revolution.'
This Comment discusses recent developments
in securities trading on-line, evaluates the United
States Securities and Exchange Commission's
(SEC) response to these developments, and
urges the SEC to act quickly in proposing uni-
form, federal regulations to preempt state regula-
tions governing on-line trading.
Part I provides an overview of the Securities Act
of 1933, the Securities Exchange Act of 1934
(hereinafter 1933 Act and 1934 Act respec-
tively), and their relationship to an IPO, in addi-
tion to outlining the reasons a company may se-
1 See generally Vanessa O'Connell & E.S. Browning, Stock
Orders On Internet Poised to Soar, WALL ST. J., June 25, 1996, at
Cl (explaining that the demand for trading stocks over the
Internet may be increasing as a result of all of the stock chat
on the Internet). Lycos, an Internet exploration tool, calcu-
lated that stock trading is among the top 10 subjects people
search for on the Internet, and that the most avid users are
Generation Xers, or people in their twenties. Id.

lect an IPO as its vehicle to raise capital. Part II
examines current developments in trading and
regulating securities transactions on-line. This
section also alludes to future developments in
cybertrading. Part III explains the SEC's initial re-
action to cybertrading, and argues that despite
the SEC's initial, positive reaction to electronic
media, the agency has not addressed many regula-
tory issues critical to the future of on-line securi-
ties trading. This section also suggests a frame-
work within which the SEC could provide
regulatory guidance. Finally, Part IV of this Com-
ment concludes that the SEC must act quickly to
adopt uniform regulations governing securities
trading in cyberspace, or risk losing the ability to
effectively regulate securities traded via electronic
media due to ever-changing technology and the
Internet's increasing and global audience.
A. The Securities Act of 1933
Federal regulation of securities began as a reac-
tion to the inability of blue sky laws2 to control
securities fraud; the large number of fraudulently
floated securities contributed to the Wall Street
crash of 1929.3 As a result, Congress enacted the
1933 Act to prevent and control fraudulent sales
of securities on a federal level.4 The scope of the
1933 Act is limited; the Act regulates the distribu-
(explaining that a blue sky law is a state regulation gov-
erning securities. When the first blue sky law was enacted in
1911 in Kansas, it focused on regulating fraudulently valued
3 Id.
4 Maria A. Volarich, Easing the Regulation of a Pan-Euro-
pean Securities Market: Applying the Recommendations of the Rud-
man Report to Easdaq, 19 FoRDHAM INT'L L.J. 2230, 2239
(1996); 15 U.S.C. § 77a (1994). The preamble of the 1933
Act states that the purpose of the statute is to provide full


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