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81 Calif. L. Rev. 125 (1993)
Private Ownership of Public Image: Popular Culture and Publicity Rights

handle is hein.journals/calr81 and id is 143 raw text is: Private Ownership of Public Image: Popular Culture and Publicity Rights Michael Madow TABLE OF CoNTENTS Introduction ................................................... 127 I. Publicity Rights and the Popular Culture Debate ........... 135 II. The Emergence of a Right of Publicity ..................... 147 A. Commodification Ascendant: From Fame to Celebrity ........... .............................. 148 B. Commodification Triumphant: From Privacy to Property ............................................ 167 III. A Critique of the Standard Arguments for a Right of Publicity .................................................. 178 A. Moral Arguments for Publicity Rights ................. 179 1. The Claims of Labor on the Fruits of Fame ...... 182 2. The Prevention of Unjust Enrichment .............. 196 B. Economic Arguments for Publicity Rights .............. 205 1. The Incentives Argument: The Copyright Analogy.. 206 a. The Magnitude of the Incentive Effect ........... 208 b. Some Overlooked Offsetting Costs ............... 215 i. Overinvestment in Celebrity-Production ... 216 ii. Distributional Consequences ................. 218 2. Allocative Efficiency: The Tragedy of the Celebrity Commons? ........................................ 220 3. The Limitations of Economic Analysis: Publicity Rights and the Culture of Celebrity ................. 225 C. Consumer Protection Arguments for Publicity Rights ... 228 1. Preventing Deception in Advertising: The Trademark Analogy ................................ 229 2. Fostering Accountability in Advertising ............. 236 Conclusion ..................................................... 238

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