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35 Cardozo Arts & Ent. L.J. 209 (2016-2017)
Apple, Inc. v. Samsung Electronics Co.: Economics of Design Patent Trolling

handle is hein.journals/caelj35 and id is 223 raw text is: 







     APPLE, INC. V SAMSUNG ELECTRONICS CO.:
     ECONOMICS OF DESIGN PATENT TROLLING*

INTRODUCTION           ............................................... 210
I.  BACKGROUND   OF DESIGN PATENTS       ........... .............. 213
      A.  BriefSummary  ofPatent Trolling     ................ 213
          1. Patent Troll Troubles  ..............      ....... 214
          2. Emerging Design  Patent Troll Practices .... .... 216
      B.  Development   of Design  Patent  Infringement Legal
          Standards................................. 219
          1. History of Ordinary Observer Test........................ 220
          2. Apple, Inc. v. Samsung Electronics Co..................... 221
          i. Overview  of Infringed Patents...................... 221
          ii. Procedural History, Issues, and Outcome................. 223
      C.  The Total Profit Rule and Its Effects on Trolling Thus
          Far...................................... 226
II. ECONOMIC   ANALYSIS AND  FEASIBILITY OF DESIGN PATENT
      TROLLING.       ............................................. 229
      A.  Valuing a Patent..................      ............ 229
          1. Valuation Methods................... 229
          2. PAEs  Focused on Utility Patents ........  ....... 231
      B.  Design Versus Utility Patents Analysis ....... ..... 232
          1. Prosecution Costs and Benefits..........    .... 232
          2. Infringement Legal Standard ...........     ..... 233
          3. Damages       ...................................... 235
      C.  Design  Patents  in  Traditional Economic   Trolling
          Models...................                ................ 236
          1. Lottery-ticket Trolling ...................  236
          2. Bottom-Feeder Trolling................. 237
          3. Patent Aggregator Trolling..........      ..... 237
III.PROPOSED LEGAL RULE  FOR DAMAGES.      ...................... 238
      A.  Why the Total Profit Rule Does Not Work ..................... 238
      B.  Apportioned Damages     ................... ..... 239
CONCLUSION................................................  241


209


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subject only to the condition that the name of the author, a complete citation, and this copyright
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