71 Bull. Pan Am. Union 46 (1937)
The World Two-Way Trade Fair

handle is hein.journals/bulpnamu71 and id is 76 raw text is: 






   THE WORLD TWO-WAY TRADE FAIR


   A   NOTHER      forward  step  towards  cementing   trade relations
between  Latin  America   and  the United   States is taken  with the
announcement   of the plans for the World Two-Way Trade Fair to be
held in New York  during May  10 to 22, 1937.
  The  officers and directors of the fair include many   men  of long
experience  in inter-American  relations. Its chairman   is MIr. John
L. Merrill, president  of All America   Cables, Inc.; its president is
Mr.  Louis K.  Comstock,  president  of the Merchants  Association  of
New   York, and  one  of its most active moving  spirits; and its vice
president is Mr. James  S. Carson, also vice president of the American
&  Foreign Power  Company.
  The  fair is a non-profit making venture, supported  by  the leading
foreign trade executives of the United States.  It offers, particularly
to Latin American   countries, a long-needed opportunity to exhibit at
a recognized  center in the  United States the great staple exports of
Latin America  in such a war as to commend  them  to American buyers.
Exhibit  space is being offered to all the Latin American   Republics
free of charge, and an  invitation to make  use of the facilities of the
fair is being extended  through  a special committee  of the board  of
directors.
   In describing the current plans of the fair, 'Mr. Louis K. Comstock,
president of the Fair, says:
  The  first international trade fair to be held in America is scheduled to take
place in Now York during the month of May 1937.
  It is proposed by means of this fair to set up an international clearing house for
world trade. Naturally, importing belongs very substantially in this picture.
What  distinguishes this fair from others of its kind is our effort to bring also to
this country graphic exhibits of the things we have to buy from other countries.
In other words, the fair will impress upon all who see it the fact that international
trade can only be carried on on a two-way or triangular basis. There will be
official government exhibits from foreign countries, and there will be private
exhibits from foreign firms. In both of these categories we have already made
sufficient progress to insure a very large foreign participation. Representative
committees are being set up for each important country under the authorization
of the board of directors, and participation of each country will thus be under a
representative group of business men acting for that country with the cooperation
of their government. The exhibits will also include travel and tourist attractions,
which are vitally important components of the international balance of payments.
   This is an international enterprise. That its first showing takes place in New
 York is the accident of birth and the conjunction of favorable circumstances.
 We look foward to having the World Two-Way Trade Fair become a permanent
 fixture in American foreign trade, held from year to year during the dates approx-
 imating the observance of Foreign Trade Week.
      46

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