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73 N.Y.U. Ann. Surv. Am. L. 73 (2017-2018)
Patron Data Privacy Protection at Public Libraries: The Ethical Model Big Data Lacks

handle is hein.journals/annam73 and id is 87 raw text is: PATRON DATA PRIVACY PROTECTION AT PUBLIC LIBRARIES: THE ETHICAL MODEL BIG DATA LACKS EMMA TROTTER* TABLE OF CONTENTS I. Introduction... ............................. 73 II. Big Data Threatens User Privacy, a Vital Pillar of Intellectual Freedom ............................ 74 A. What is Privacy? ............................. 75 B. How does Big Data-and the Way It's Currently Regulated-Threaten Privacy? .................. 76 1. Inadequacy of the FIPs ..................... 77 2. Counter-productivity of COPPA and FERPA in the Public Library Context................ 82 C. Why Does Privacy Matter?.....................86 III. Public Library Values and Practices as Applied to Anonymous Browsing and Secondary Use............88 A. Library Values..............................90 B. Practice #1: Anonymous Browsing ...............93 C. Practice #2: Secondary Use .................... 95 IV. Public Libraries Can Provide the Ethical Model Big Data Lacks by Serving as Personal Data Stores in Tomorrow's Big Data Marketplace .................. 100 V. Conclusion .................................. 107 I. INTRODUCTION We live in the information age.' Defining features include the idyllic: search engines give us instant access to facts on the go, social media helps us stay connected to friends and professional contacts throughout our lives, and online marketplaces quickly deliver * New York University School of Law, cum laude, 2016; Notes Editor, Annual Survey of American Law, 2015-2016. I would like to thank Professors Ira Rubinstein, Katherine Strandburg, and Jason Schultz for their advice on this Note. My colleagues in the Notes Writing Program at Annual Survey-Harry Black, Ameneh Bordi, Ben Mejia, Georgia Stasinopoulos, and Ashley Sun-also provided extremely valuable support and suggestions. 1. See generally MANUEL CASTELLS, THE INFORMATION AGE: ECONOMY, SOCIETY, AND CULTURE (2d ed. 2010) (analyzing contemporary society's use of information). 73 Imaged with the Permission of N.Y.U. Annual Survey of American Law

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