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2 Advert. & Marketing L. & Prac. 1 (1985-1986)

handle is hein.journals/advmark2 and id is 1 raw text is: 




Editorial                                             Contents


Each  isue of the ourna would Seem to contain
material ofgreat and prominent importance. It must
scarcely seem possible to our readers that the flow   John Driver
of vita natrial can b suaine. Indee, we our-      rlationship between
el      n wonder  if the ne vi ue wil be the one  compettion aets
where surel the hu bI must bur.st and we will be
lt sperately  loking for it  to fill i n aa       wihin the industy
sing blanks. All we can sa is that this is certainly
not the case with this particular issue.           LEGAL ADVERTISING RISITED
   There could hardly be more jmportant issues
 than the nte   d legislation to implement the         ts the reacton
 Directive on Misleading A vertising. Running that    of the law                                5
 a very cloe second must surely be the proposed
 eilt     on  bargain offer. A we  hae  often
 reported in these pag the                              COMPARATIVE ADVERTISING
   w   sick and tJred of the confusion which ur-
rounded the existing law as cont aned in the Price    The Whopper   Case - Impressions
Marking  (1argain Offers) Order, 1979, not to         fom  the publc galery                     7
mention  the Trad  Descripions Act 1968, has
long sinc deternined to replace both (in the case
f  the A  on  ectn  therof   with single  laus        THE  ABA  IN LONDON
banning   ieading prie advertisng, and to backan advertising
this upwith a oe ofpractice which gives guidance
- no more than tht - on what mounts to false and
is  leading. We enclose details of boh the plnned
impl   Ientation of the Directive and of the newx
b    an offers law in this issue. No great surpresREPORTS
in th former; but one surprise in the latter. Instead
ofth  asumed  amendment  to the Trade Descrip-
tion Ac, the thinking now is at the ban on        First Line   Mor   Cycles  Ltd v
leading price idi a on antd referenc to the code   London Borough of Enfield             20
of   rctice ill be cont ined in a band new Kn-
ur Goods and Services Act.
  Ontop                                               LAW  AND   CODES
  couple of major rnles. Stephen (Col, a prac-   Coe of practice on misleading price
ting  solicitor, looK at how solicitors hive been
mainng use of their new-fund freedon to adver-
tise and in so doing update his article which ap-  EEC Directive on          advetsing   3
peared in our inaugurl issue. h is no coincidence
thatwe  ar lsopublishingan article b john Driver The case for tobacco advertsig 34
on Advertising and Competition. rlaxing the vari
ous restrictions on advertising by the leal, and
other professions has, of cour A1 b en done in
   te crd  nme  of ompetition.
   Prhap  we can nclude by going back to issue 4
when we  ae   ose tt ntion to he )at Prote ion
.ct, 1984. 1The Hn  Offce  has noW announAd
that rgsitr tionof tdau usr..and computeru buu
will begin on 11 Novmber. A11 thoe 'overdbh
h   Act will then hac 6 months ithin whih to
register. I allure to regiser, let t gin be 'aid
             re atonshpibeweenadvetisig an




             _competitionaffectsconductand contro

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