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1 S.C. B. News 1 (1989-1990)

handle is hein.barjournals/socarbn0001 and id is 1 raw text is: $C NEW

Supreme Court Promulgates
New Advertising Rules

The South Carolina Supreme
Court has promulgated new rules
for lawyer advertising with an
Order dated June 12,1989. The
Court amended its Rule 32 to delete
Ethical Considerations 2-9 through
2-16 and Disciplinary Rules
2-101 through 2-105. In their place,
the Court issued advertising rules
based in large par. on the proposal
of the Bar and suggestionis made by
Harry J. Haynsworth IV.
The Bar has petitioned the Court
with Proposed Rules of Professional
Conduct to replace the Code of
Professional Responsibility. The
petition contains proposed rules on
lawyer advertising. The advertising
and solicitation provisions were
most discussed during the Aprit 3
public hearing. The balance of the
petition has not been acted on by
the Court.
RULE 7.1 COMMUNICArlONS
CONCERNING A LAWYER'S
SERVICES: The counterpart for
this Rule is DR 2-101. The Bar's
proposal and the ABA Model Rule
are essentially the same as Rule
7.1.
RULE 7.2 ADVERTISING:
The counterparts to this Rule are
DR 2-101 and DR 2-103. Here
again, the Rnle is similar to the
Bar's proposal and the ABA Model
Rule.
RULE 7.3 DIRECT CONTACT
WITH PROSPECTIVE CLIENTS:
This Rule's counterpart is DR 2-
104. The Rule continues to ban in-

person and live telephone solicita-
tion, It further regulates written
and recorded solicitations. The Rule
has three primaiy requirements-
labeling as advertising, filing and
verification. The ABA Model Rule
requires only labeling; the Bar's
proposal sought all three his Rule
adds to the Bar's proposal specific
language which the communication
must include and a filing fee, and
modifies the fing requirement to
within 10 days after the communi-
cation is sent.
RULE 7.4 CERTIFIED
SPECIALIZATION AND
LIMITATION OF PRACTICE:
This Rule's counterpart is DR 2-
105. The ABA Rule was not pro-
posed or adopted in South Carolina.
In its place is a modified version of
the present code provision, as
recommended by the Commission
on Continuing Lawyer Competence.
RULE 7.5 FIRM NAMES AND
LETTEP.EADS: This Rule's
counterpart is DR 2-102. The ABA
Model Rule and proposal are
identical. (For the full text of new
rules, seepages 4 and 5.)

Court Schedules
for August through
December 1989
will be mailed separately
in eairy August

Pillick Named Editor
Aleta M. Pillick
has been selected
to serve as editor
of South Carolina
Jurisprudence,
the encyclopedia
of South Carolina
law to be pub-
lished by the Bar's CLE Division.
A native of Philadelphia, Pillick
graduated from the Temple Univer-
sity School of Business Administra-
tion and spent two years in Aber-
deen, Scotland as a capital budget
accountant. She received her J.D.
degree from the University of South
Carolina School of Law and was
admitted to the S.C. Bar in 1985.
While attending law school she
served as a legal writing instructor,
clerked for the Criminal Division of
the U.S. Attorney's Office and, as a
member of the South Carolina ,Tiaw
Review, wrote the Domestic Rela-
tions Survey for the 1983-84
Annual Survey of South Carolina
Law. She also served as Student
Works Editor in 1984-85.
Pillick was Judicial Law Clerk
for the Hon. Clyde H. Hamilton,
U.S. District Judge for the District
of South Carolina, and most re-
cently was an associate with
Nexsen Pruet Jacobs and Pollard.
Her legal work has ranged from
civil and criminal litigation in state
and federal courts to tax, securities,
domestic and estate matters.
South Carolina Jursiprudence
will be written and researched by
volunteer authors who are Bar
members. The first year of the five
year project was funded by an
IOLTA grant from the South
Carolina Bar Foundation.

I

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