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21 Headnotes 1 (1997)

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DA  Rings inNew Year
Molly Steele To Be Inaugurated
   iHer term as president begins jan. 1, 997, but
 Thompson & Ki ght Shareholder Molly Steele: will be
 inaurated as te DBA's 88th president -   and its second
 female president Sat Jan. 18, 1997, at the annual
 Inaugural Dinner-Dance at the Wgesrin Galleria Hotel.
 DIA me     nd t-heir get are inted to join in the
 elebration, which features valet parking, open-bar recep-
 mion, fmir-cvurse inner; live nusic by the Projeet, a
 seven piece band perforing Classic rock  roll, Top 40,
 Big Band, contry and mocaino partynd liveand
 silent auction bemnfiting the DBA Volunter Attorney
 i Program. All-nclusive ticets are $75 per person, Buy raf-
 fle tickt and take :yor Chance at wlinning an all-expense-
 paid rip to and first-rae accommodations in Paris,
 France( One raffle ticket oSts jt $I0, or buy three or
 $25. See page it)for raffle ticketorders and Inaugural
 reservation vform o reserve a room at the Wstin
 C:alleria Hotel for the evening at a special LDBA reduced
 rate please call te We :i drety, (972) 914-9494,

 Columnist Clarence Page To $peak
 Lavyers to Celebrate MLK Day
 :: Clrence Page, syndicated colunist for Tffe Chicago
 Down, and P.-kinr Pnze-wining journalist, will be th-e
 featureda speaker at the anal Marin ILuther ;King, Jr., Day
 Luncheon Mon      2 Jan 20, 1997, a   Beo Described as a
 chonder of th ub e  a lt Mr. Page promises to liea
 lively and intecta guet speakr You can purchase tickets
 ; $1 Over perSO i+:++t+ oa  id t  )e WII7 ML ay
   lunr~    0 w Atu   f  t'          Ii     i
buffet lunch at~ helo va  b available for an additinal charge
  :: The: fifth MLK Justice Award w.ill also be presecnted o0
:a Dallas-area attorney who has wo0rked to f11111ll r, King's
ieas both personafy and professionally The MLK Day
Luncheon and Justice Award are  Scosnsored by the
Dallas Bar Assocation, J L. Turner Legal Association,
• Merican-American Bar :Association, Dallas Asian-
Anerican Bar Association, Dallas Association of Black
Women Attorneys, and Dallas Women Lawyers
siatiNn. Plan to jn the legalcommunty for a raly
inpirational event honoring the life and spirit of Dr. King,

Clinic Spotlights Legal Malpractice
   The Factual Basis of L l pracice: A Different
Take will be the topic of the DBA Friday Clinic MNeting
at non , FriJan. 17, 1997, a Belo. Geoffrey C. Hazard,
Jr., director of The American Law   institute in
Philadelphia and professor at the University of
Penslvan ia Law S&hool, will offer practical .advice about
nlimitng exposure to m alpractict iability dims with
emphasis on facts involved in the diaims and the standard
evid n-c s  ie  t go to a juty. MCLEF. ethis creit
of 1.10 :is A eding. DBA members may attend Friday
ClnicsfoQfEe; nonmmbners must pay $10 t tMe door.
bufrte lunch is available fo0ran additional charge.

immigration Tra10ining Offered
   The DBA kVolunteer Attorney and other - Osponso-
 ing organ atns will host trai ning ;on The New:
 Imvigration Laws from 8i30 a m5 p.m., Fr i.,Jan. 24,
 1997  Catiholic Charities, 325  W 12h St.h in Oak Cliff.
 The seminar wi lrovide infomin nd analysi about
 three sweeping newlaws whic h have drastically changed
 inmigration law practice and human service ldelivry to
                                  :an uvemkw or:
 Ieach law's major provisions and proctical staegie sor l
 ontinuinrg to provide effective advocacy under these new'
 laws Registration is $75 forprivate attorne $30 for
 non-pF  agny staffor pro bono attorneys. .egistration
 includes lurvch and mtaerials. For more informtion, call
 Reneie Beord, (214) 946-.4889.
                 f03aL - m., hl., Jan2 4 WkO(aftls
 Ethics Committee Hosts Seminar
   The DBA Legal 1thi4s Committe will host an
 eltng semtinar frn 530-9 parm, VWed,, Feb. 12, 1997, at
 Bet), ttled What JRvery Lawyer Should Know Abont
 Ethics: The knRles, the Grievance Process and Legal
 Nfallractice,.' Come and learn what steps you can take to
 avoid ethical problems, learn how to resolve conflicts of
 intims and discover the nuances in the grievance
 proces, Cost tof the setninar is S25 for pee-registered DRA
 Members, SQfur ont  nterVidd $10 for registraion
   the, door. dianer, included in the price, begins at
       p~~m.       on page 1to pre-registcr.
                       5:309 p,, Wed, Feb., 12 - Beic oil

Stating the Casefor

        GOOD LEGAL P4.

by Mike A ndrove
'TT That the heck is going on
  ~/1Iin law-law land? What-
          ever happened to the
dlays w.hen you could confortably
rely on a steady stream of new
clients simply by gutting it out in
the legal arena, relying on your
legal experience and expertise to
excel - giving little or no thought
to a fuzay, nail-Jello-to-the-wal
concept known as legal MARKET-
INf? Marketing is for pet stores,
CPAs and door-to-door Tupper-
ware salesmen, you might say.
Some of you may believe that not
only is legal marketing unnecessary,
it is also somehow unseemly for
real legal professionals
   So, then, what's gotten into the
editorial board for leudmotes? In
this edition, they br ig you not
oie, nt rwo but 1TIREE artce
  e trg t uh s Ihytp ct

liigation pulic relations develop-
ing marketing strategies, and, from
yours truly, a treatise on (gasp.)
knowing, loving, and worse, mar
keting your practice through THE

MEDIA. Wat is this world com-
ing to?
   Ar the risk of sounding like a
wellbworn cliche, the legal field is
now almost as competitive as the
daily hu nt for parking spots in mid-
town Manthattan. Individual clients
and corporations are awash in


attorneys seeking their business,
Lawyers are finding they work
harder and longer just to maintain
their old clients while battling more
At its essen ce, egal markerinig is

virtues f 'yo ir practice while, at
the same time, setting it apart froma
all the others. That's why some
personal injury    firms  spend
megabucks on radio and TV adver-

uising' to rise amid te clatter andI
   A litte story ... When I was still
an attorney-reporter at Channel 5,
other reporters would gleefully
turn over to mc any news story tat
even hinted a legal angle. While it's
too strong to say my colleagues
hated attorneys, it is fair to declare
that they dreaded law-related sto-
ries for several reasons:
   * They are more complex than
your run-of-the-mill fire or murder
mystery. Contrary to what you may
have heard or believe, most
reporters hate to get the facts
wrong. Law-related stories, repor-
ed on deadline, increase te likeli-
hood of that occurring.
   ( The law is a profession made
up of people who are too dar busy
As a result, reporters can never
count on having their calls retuned
in a timely manner so that th ey can
meet their deadlines ....
   * Lawyers, rightly or swrongly,
are notorious for being uncoopera-
tive in general.
                  coNTINUED TO PAGE 4

      The DBA Cordially
      Invites You to the
  Investiture Ceremonies of

  Fifth District Court of Appeals
  County Criminal Court No. 9
  283rd Criminal District Court
  Criminal District Court No. 3
  282nd Criminal District Court
  Criminal District Court No. 2
       95th District Court
   County Court at Law No. 2

 3:30 p.m., Wed., Jan. 22, 1997,
            at Belo.

Charles Upshaw, 14th
Civil District Court;
   *   OUTSTAND-

(From left) Lauri Toor, Undo Norris and Charles Upshaw

Inside Heaiiotes

So kayth Anon

(I Annymus

A new (Wreglrr nist

In 8* takes a 10ak

Oalendav- ......... -        ....... . ... - ............
Dafebook., . ........ .... - .............
President's Column .......... ............ . .....
Judicial Profile ....    ............     5
Announcing......... ...... ............ - ......... - ... ........ .......... ....... 7
Pidure This! ............ ...... .......
From the Court ............. ....... .......... ...... ....... ......
In the News ................. .... - .......... - ..... -- ....... -- ---- . . ...... 8
Cut It Oufl-- .............. - .......... .... - ......... ........ 10
clossifietk-.- -- .... --- ..... . . ....... -- .......... I

Judiciary Committee Recognizes

Outstanding Courthouse Personnel
   The DBAJudiciary Committee     Norris, 192nd Civil District
implemented a new award last fall Court; and
to recognize the most hard-work-     -e OUTSTANDING COsrmLTrry
ing and courteous courthouse per- CoUR-r AT LAw CLERitK - Lauri
sonnel in Dallas County. All clerks Taylor, County Court at Law #4.
and court coordinators of (non-      Judiciary Subcommittee Chair
family law) civil district courts and W. Edward Carlton of Strasburger
county courts at law were eligible                  CNNUE 10    3
for the honor. DBA
members, through writ-
ten ballots tabulated in
December, voted to
recognize the follow-

New Pln fr97

cho t lle a rke tin.....2



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