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30 Seton Hall L. Rev. 64 (1999-2000)
Show Me Your Wares: The Use of Sexually Provocative Ads to Attract Clients

handle is hein.journals/shlr30 and id is 74 raw text is: Show Me Your Wares: The Use of Sexually Provocative Ads to Attract Clients Steven A. Delchin Sean P. Costello Consider the following description of an advertisement appearing in the October 1995 issue of the New York Mortgage Press. A big-engined blonde is uncomfortably sprawled atop a curvaceous motorcycle. On one side of the photo, her legs shoot out of a black leather miniskirt barely ample enough to hide thong underwear. On the other, her cleavage bulges out of a low- cut jacket. Her lips are slightly parted; her sunglasses reflect a photographer' s flash.' Associate, Squire, Sanders & Dempsey, Cleveland, Ohio. J.D., Case Western Reserve University School of Law, 1997. Mr. Delchin was a law clerk for the Honorable Alan E. Norris, United States Court of Appeals for the Sixth Circuit, from 1998-1999. Associate, Jones, Day, Reavis & Pogue, Cleveland, Ohio. J.D., Case Western Reserve University School of Law, 1997. Mr. Costello was a law clerk for the Honorable Kathleen O'Malley, United States District Court for the Northern District of Ohio, from 1997-1999. The views set forth herein are the personal views of the Authors and do not necessarily reflect the views of the law firm with which they are associated. I Mike France, How to Get Business Quickly Advertise!, NAT'L L.J., Dec. 11, 1995, at A10. Some readers of the National Law Journal, however, took issue with its reporter's description of Osias's October 1995 advertisement. In a letter to the editor, one reader complained: I was offended by your article on Rosalie Osias and her unorthodox advertising campaign - not by Ms. Osias or her advertising, but by the unfair and incorrect mischaracterization of the ads by your reporter. The description in the lead paragraph made me wonder about the extent of your reporter's bias; in fact, I found that description more lurid, offensive and demeaning to Ms. Osias than the ad itself. Your reporter measured the ads against pornography-industry standards and compared them to ads for a massage parlor, a lap dance bar or a smutty 1-900 chat line. The photograph you ran with the article, however, seems no more suggestive than numerous ads in mainstream publications. The description of Ms. Osias as a big-engined woman whose cleavage bulges out of a low-cut jacket, sprawled atop a motorcycle is not borne out by the ad, which shows barely a hint of Ms. Osias's figure beneath a jacket no more low-cut than some I have seen on

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