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21 Supremo Amicus [802] (2020)
Intellectual Property and Sports: An Inseparable Symbiosis

handle is hein.journals/supami21 and id is 802 raw text is: SUPREMO AMICUS VOLUME 21 ISSN 2456-9704 INTELLECTUAL PROPERTY AND SPORTS: AN INSEPARABLE SYMBIOSIS By Archit Uniyal From OP Jindal Global University Abstract - This paper will talk about how sports has transformed from just being considered as a recreational activity to an industry that is being exploited for a large number of monetary gains. Anything that involves money is bound to involve the law in its functioning and hence even sports come under the governance of the legal framework. With so much money involved in the sports business, Intellectual Property works as a blessing for not only the people playing the sport but also people outside the sports field. like people who own the teams, own the broadcasting rights, etc. To show how IP is important and cannot be separated from the sports industry along with the benefits of IP and Sports on the economy of India is the main aim of the paper. Long gone are the days when sports were just considered to be a recreational activity. Now, it is one of the leading revenue-generating industries in the world. Recently, the commercial viability of sports in India has begun to be explored and exploited. The sports industry is not only a major source for entertainment but also a big market for a profitable business. The corporatization of the sports industry resulted in a need to streamline the field with a structured law framework. This lead to the growth and development of sports law as a separate regulation in its own right. The laws, 1 Chiramel, C. Intellectual Property Rights In Sports- Indian Perspective. Mondaq. Retrieved from regulations, and judicial decisions that govern sports and athletes is called 'Sports Law'. Like in many other industries, the industries dealing in different aspects related to sports relies on intellectual property (IP) rights as an essential tool. A major portion of revenue flows from various activities like branding, merchandising, licensing, etc. In such a scenario, Intellectual Property Protection is needed as a safeguard as, without it, the sports industry would not be able to capture the value of its investment in innovation and brand development. Mega sums are generated through the commercialization of the sports image rights of well-known teams and sportspersons. We can take examples of teams and even individuals who have capitalized IP for profit. Football clubs like Manchester United, Chelsea, Real Madrid, and Individuals like Roger Federer and Michael Jordan are a global brand.1 Teams and players from all the sports have started making their own brands and taglines which are trademarked and used commercially to create profit. Intellectual Property (IP) is generated during the formation of a sports team, club and even during the organization of a major sporting event. The enormous change in the sporting culture of this country with introduction of leagues like Indian Premier League, Indian Soccer League has widened the scope of sporting brands and hence that of IPR as https://www.mondaq.com/india/trademark/164974/in tellectual-property-rights-in-sports-indian-perspective www.supremoamicus.org PIF 6.242

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